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Feature: How the Internet of Things Will Change Consumer-Product Relationships

How the Internet of Things Will Change Consumer-Product Relationships

Tim Scargill

From fitness trackers to thermostats, bike locks and even socks, more and more of our products are getting connected. The opportunities for enterprise are huge - the research firm Bain predicts annual revenues for IoT products could exceed $470B by 2020. But in order to be successful in this space, it's essential to understand how this technology will alter the complex relationships between consumers and their products. Not only will we interact with our devices in a different way, but the role they play in our lives will fundamentally change, impacting every aspect of business from product development to marketing. Read More >>


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