Intava Introduces Audience Measurement Technology to Track Viewership of In-Store Media Networks
New Tracking Technology Monitors Shoppers' Faces, Counts Viewers and Measures Dwell Times, Reports on Customer Engagement With In-Store Digital Media Campaigns
October 15, 2008 -- !-- AddToAny BEGIN -->
NEW YORK, NY -- (Marketwire) -- 10/15/08 -- The Digital Signage Show at KioskCom -- Intava, a leader in interactive signage and systems for retail environments, today introduced a new audience measurement tool that tracks consumers' faces as they look at interactive displays. Retailers and advertisers have struggled for years trying to understand which in-store campaign is attracting shopper attention, and not just if digital signage is effective, but if it's even being viewed at all -- or for how long. A small camera mounted on a digital display follows a customer's eyes and examines the characteristics of the face to determine if the shopper looked at the screen and for how long. Intava's software then combines that data with a powerful reporting and analysis system to give retailers a key tool for measuring the success of in-store digital media campaigns.
The Intava audience measurement technology will be shown at KioskCom this week, giving expo attendees a first-hand look at how the solution seamlessly integrates into any type of interactive or digital signage system. Through the use of standard cameras combined with proprietary analysis software, Intava provides retailers an accurate and comprehensive report of how consumers are viewing digital signage and interactive displays -- whether viewing for one second or ten. Intava's audience measurement solution also tracks the effectiveness of in-store media campaigns by store location, store type or region, allowing retailers to direct campaigns to locations where they resonate with consumers.
"Intava understands that the success of interactive displays and digital signage rests on the ability of retailers to understand which messages resonate with customers and which are going unnoticed altogether," said Troy Carroll, Intava CEO. "By offering audience measurement capabilities, Intava gives our customers a comprehensive system for deploying, supporting and rating in-store media campaigns."
The new offering is an enhancement to Intava Sphira, a platform that enables rapid development of interactive and digital signage systems that can be scaled to thousands of locations, easily updated with new content and promotions, and managed remotely by either Intava or the retailer. With the new audience measurement technology, any digital signage campaign built using Intava Sphira will include detailed analytic reports showing the number of people who viewed a campaign, plus the time, location and duration of the viewing.
Because Intava protects consumers' privacy, images are never recorded and no uniquely identifiable data is extracted with the audience measurement solution.
Experience Intava at KioskCom Self Service Expo in New York
Intava is demonstrating its new audience measurement technology at the Digital Signage Show at KioskCom in New York City this week, October 15-16, in booth #107. For information on Intava systems or to meet with the company at or following the show, please contact Darlene Gannon at 650-257-7616 or firstname.lastname@example.org.
Intava® Corporation designs dynamic touch-screen systems that help shoppers make purchase decisions using product comparisons, 360-degree views, full motion video, detailed specifications, and more. Its sophisticated touch-screen systems bring products to life, integrate into store environments to promote products and brands, and help customers with selections and purchases, resulting in higher transactions and sales. Intava offers consulting services that help retailers design these effective in-store interactive strategies, while its scalable software platform supports one store or thousands worldwide. Founded in 2000 and headquartered in Bellevue, Washington, Intava customizes and implements systems for major retailers nationwide. More information is available at www.intava.com.
Copyright © 2008. Intava Corporation. All rights reserved. Intava® and Sphira(TM) are trademarks or registered trademarks of Intava Corporation.
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