RMG Networks Announces Partnership With Row 44 and the Addition of the Southwest Airlines On-Board WiFi Portal to Its Travel Media Portfolio
Now Has 100% Market Share for Digital Media In-Flight Through an Exclusive Partnership With Row 44
December 11, 2012 --
SAN FRANCISCO, CA -- (Marketwire) -- 12/11/12 -- RMG Networks, the leader in travel media, announced today an exclusive digital media partnership with Row 44, the leading provider of in-flight WiFi and device-based entertainment for airlines around the world, to monetize the in-flight media assets on the Southwest Airlines WiFi Portal managed by Row44. This partnership adds in-flight digital media assets to RMG's robust travel media portfolio, and introduces Southwest to its fleet of U.S. airlines.
With an average flight time of nearly two hours, passengers are looking to be engaged, and RMG's expanded Travel Media Network provides advertisers with tools to engage and activate an affluent business audience at 30,000 feet.
RMG, the leading in-flight digital media company in the U.S., now represents the WiFi and in-flight entertainment portal across the Row 44-equipped Southwest fleet, giving brands unmatched access to more than six million travelers each month. Fully interactive in-flight media tactics allow brands to activate and engage passengers on more than 350 Southwest Airlines aircraft, and will roll out to more than 400 planes by the end of the year.
"With Row 44, Southwest is deploying technology that enhances the passenger experience and creates a bring-your-own in-flight entertainment (IFE) system," said Garry McGuire, CEO of RMG Networks. "Brands recognize the value of the travel audience and the ability to reach them within the in-flight context. Digital media represents a huge opportunity for marketers looking to engage and activate this hard-to-reach segment."
The addition of Southwest through Row 44 expands RMG's media fleet to over 2,000 aircraft in the U.S. and offers marketers the ability to insert ads into live television through Row 44's streaming IPTV media product. The system also provides WiFi Internet access that will include display advertising on the landing page and other sponsorship opportunities.
About RMG Networks
RMG Networks is a leader in the digital place-based video industry. The company operates the largest digital media network in the air travel space with more than 120,000 in-flight media screens, 2,200 aircraft and an audience of more than 35 million passengers per month. RMG works with leading global brands and their advertising agencies across industries such as consumer electronics, automotive, financial services and technology looking to engage with the elusive affluent traveler audience segments. RMG also operates a Digital Media Services business unit that builds and operates networks and offers a range of innovative signage software solutions for SMBs and enterprise customers.
The company is based in San Francisco, CA and operates offices in New York, Detroit, Chicago, Los Angeles, and Beijing, China. For more information visit www.rmgnetworks.com
About Row 44
Row 44, Inc. is the leading in-flight WiFi and device-based entertainment provider for commercial airlines. Row 44 enables airlines worldwide to provide their travelers with high-speed Internet connectivity, access to world-class entertainment content, including live television and streaming Video on Demand, and local activities that can be booked en route. Aboard more than 400 planes worldwide, Row 44 has the largest fleet of high-speed WiFi-enabled planes that operate over land and sea with airline partners including Southwest Airlines, Norwegian Airlines, Transaero, Mango Airlines and Icelandair. The Row 44 platform uses the most reliable, sustainable technology for connectivity available today to deliver airline passengers a quality travel experience, and airlines incremental revenue and growth opportunities. To learn more, please visit www.row44.com.
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