LoopNet.com Uses Stunning Visual Effect to Make 12-Story Building in Downtown Los Angeles "Disappear"
January 18, 2013 --
LOS ANGELES, Jan. 18, 2013 (GLOBE NEWSWIRE) -- CoStar Group's LoopNet.com, the #1 marketplace for commercial real estate online, made history Thursday night when a 12-story building in downtown Los Angeles vanished before a live audience as part of a national marketing campaign supporting its Premium Lister product. The event demonstrates that if a property isn't advertised with a premium listing on LoopNet.com, it might as well be invisible.
"With more than 6.5 million registered members and 3.5 million unique monthly visitors, LoopNet.com is the premier tool for effectively marketing commercial real estate online," stated CoStar Group Founder and CEO Andrew C. Florance. "Premium Lister leverages LoopNet.com's powerful online marketing platform and gives commercial real estate brokers and owners broad exposure for their listings, access to leads lists, and advanced marketing capabilities."
In addition to the stunning visual effect, the event featured a live performance by the Grammy® Award-winning band, Train, which performed two sets before an audience of more than 700 CoStar clients and guests. In addition, CoStar partnered with the band on several charitable initiatives, making $10,000 donations to two charities, Family House and Little Kids Rock. CoStar also will donate a guitar autographed by Train to a local music school in support of Train's commitment to music education. Family House is a 501(c) (3) not-for-profit organization that provides temporary housing to families of seriously ill children receiving treatment at the University of California San Francisco Benioff Children's Hospital. Little Kids Rock is an organization that provides free musical instruments and music instruction to underserved schools across the country.
A video of the event is available online here.
The multi-channel marketing campaign for Premium Lister was developed by Creative i, a Palo Alto-based integrated communications firm. Cutting-edge, 3D projection technology was used to create the illusion, emphasizing the lack of visibility for properties marketed without LoopNet.com. The technology was developed by Pearl Media, a non-traditional out-of-home media and content company with a client roster that includes Lexus, Chevy, THQ and Twentieth Century Fox Home Entertainment.
About CoStar Group, Inc.
CoStar Group (Nasdaq:CSGP) is commercial real estate's leading provider of information, analytics and marketing services. Founded in 1987, CoStar conducts expansive, ongoing research to produce and maintain the largest and most comprehensive database of commercial real estate information. Our suite of online services enables clients to analyze, interpret and gain unmatched insight on commercial property values, market conditions and current availabilities. Through LoopNet, the Company operates the most heavily trafficked commercial real estate marketplace online with more than 6.5 million registered members and 3.5 million unique monthly visitors. Headquartered in Washington, DC, CoStar maintains offices throughout the U.S. and in Europe including the industry's largest professional research organization. For more information, visit www.costar.com.
This news release includes "forward-looking statements" including, without limitation, statements regarding CoStar's plans, objectives, expectations, beliefs, intentions or strategies regarding the future. These statements are based upon the current beliefs and expectations of management of CoStar and are subject to many risks and uncertainties that could cause actual results to differ materially from these statements. More information about potential factors that could cause actual results to differ materially from those discussed in the forward-looking statements include, but are not limited to, those stated in CoStar's filings from time to time with the Securities and Exchange Commission, including CoStar's Form 10-K for the year ended December 31, 2011, and CoStar's Form 10-Q for the quarter ended September 30, 2012, under the heading "Risk Factors." All forward-looking statements are based on information available to CoStar on the date hereof, and CoStar does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
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