Company News: Page (1) of 1 - 02/20/13

Liz and Roo Partners With Brixy To Launch Baby Bedding For Specialty Stores


February 20, 2013 -- !-- AddToAny BEGIN -->

Louisville, KY (PRWEB) February 20, 2013

Liz and Roo, a division of American Made Dorm & Home, announced it has been selected by Brixy as one of their key manufacturers effective February 1, 2013. Brixy is an independent trade association uniting independent juvenile stores to promote and preserve the specialty channel through innovative products, improved cash flow and national scale in marketing to consumers. Their mission is to keep the specialty sector a vibrant and essential part of the juvenile industry.

Desiring to build on their success in adult and dorm bedding, American Made Dorm & Home identified the juvenile industry as a terrific opportunity for expansion. They turned to Brixy for help with product development and guidance on how to position their new brand. The owners researched the baby bedding industry and decided to create a bumper-less crib set, due to safety recommendations from the American Pediatric Society and other organizations. "The more we researched, the more convinced we were that bumper-less bedding sets were the right decision," stated Caroline Eager. They created a 4-piece set in several designs and named the baby line Liz and Roo.

Partner Carol Ann Anderson stated, "Working with the Brixy board has been very beneficial. Their involvement has been key to the launch of the Liz and Roo nursery line". Brixy members will have an opportunity to provide input in the development of new products. Liz and Roo is planning several new nursery designs to be launched in the next few months. Their products are available at The company also sells wholesale.

American Made Dorm & Home offers custom home and dorm bedding available online. The company manufactures comforters, accent pillows, valances and curtains made in the USA. They also carry American made towels and rugs.

The company was founded in 2011 to create a convenient way for college and boarding school students to buy quality American made dorm bedding. Due to customer demand, American Made Dorm® expanded to provide custom home bedding under American Made Dorm & Home. The baby bedding division, Liz and Roo, was launched in December 2012. The company is a women-owned small business, SWaM certified, headquartered in Louisville, Kentucky, with manufacturing in the Carolinas.

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