Hosts demonstrate products, unveil deals and interact with viewers during six- and 12-hour livestreams
CITY OF INDUSTRY, Calif.–(BUSINESS WIRE)–$NEGG #blackfriday–Newegg Commerce, Inc. (NASDAQ: NEGG), a leading global technology e-commerce retailer, today announced that the company will host extended livestreams throughout the major holiday shopping days this week and next week, including 12-hour live events on both Black Friday and Cyber Monday. The livestreams can be viewed on eight platforms including the company’s mobile app, website and social media channels.
Newegg’s first 2022 holiday shopping livestream begins today, Nov. 21, at 10 a.m. Pacific Time/1 p.m. Eastern Time. The livestreams celebrate the run-up to big sales events and “doorbuster deals” that traditionally kick off the retail holiday season.
Viewers will be able to make purchases directly from Newegg’s TikTok and YouTube channels, as well as the Newegg mobile app and at Newegg.com/live. Livestream hosts will highlight special deals curated from thousands of Newegg offers going live before and during Black Friday and Cyber Monday. In addition to showing deals on popular tech products, livestream hosts will play video games, demonstrate products, share gift ideas and interact with viewers in chat.
Newegg’s Black Friday Week and Cyber Monday Live Stream Schedule
- Monday, Nov. 21: 10 a.m.- 4 p.m. Pacific Time; 1 p.m.- 7 p.m. Eastern Time
- Tuesday, Nov. 22: 10 a.m.- 4 p.m. PT; 1 p.m.- 7 p.m. ET
- Wednesday, Nov. 23: 10 a.m.- 4 p.m. PT; 1 p.m.- 7 p.m. ET
- Friday, Nov. 25 (Black Friday): 8 a.m.- 8 p.m. PT; 11 a.m.- 11 p.m. ET
- Monday, Nov. 28 (Cyber Monday): 8 a.m.- 8 p.m. PT; 11 a.m.- 11 p.m. ET
- Tuesday, Nov. 29: 10 a.m.- 4 p.m. PT; 1 p.m.- 7 p.m. ET
Produced by Newegg Media, the company’s in-house video production team, the livestreams are filmed on studio sets inside the Newegg headquarters east of downtown Los Angeles. The holiday shopping livestreams are an extension of “Newegg Live,” an interactive, real-time shopping program airing live several times each week. The shows feature hosts that offer video-exclusive deals during each stream. Newegg held a 24-hour shoppable livestream starting on Oct. 12 to mark the launch of the NVIDIA GeForce RTX 4090.
Continuing to grow in the United States, live commerce gives shoppers informational, interactive, entertaining and communal elements preferred especially by Gen Z and Millennial customers.
“Shoppable livestreams are an opportunity to bring the excitement that tech enthusiasts want while pursuing the latest popular tech products during the early holiday shopping period without having to endure the hassles of looking for empty parking spaces at stores, standing in long lines and seeing empty shelves,” said Drew Roder, Director of Newegg Media. “We’re rolling out a bigger livestream schedule because we know our viewers will be home and will want to interact with hosts before making purchase decisions.”
Newegg Commerce, Inc. (NASDAQ: NEGG), founded in 2001 and based in the City of Industry, Calif., near Los Angeles, is a leading global online retailer for PC hardware, consumer electronics, gaming peripherals, home appliances, automotive and lifestyle technology. Newegg serves businesses’ e-commerce needs with marketing, supply chain, and technical solutions in a single platform. For more information: Newegg.com.
This news release includes “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements give our current expectations, opinion, belief or forecasts of future events and performance. A statement identified by the use of forward-looking words including “will,” “may,” “expects,” “projects,” “anticipates,” “plans,” “believes,” “estimate,” “should,” and certain of the other foregoing statements may be deemed forward-looking statements. Although Newegg Commerce, Inc. (“Company”) believes that the expectations reflected in such forward-looking statements are reasonable, these statements involve risks and uncertainties that may cause actual future activities and results to be materially different from those suggested or described in this news release. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. The Company takes no obligation to update or correct its own forward-looking statements, except as required by law, or those prepared by third parties that are not paid for by the Company. The Company’s SEC filings are available at http://www.sec.gov.
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