Moonbug Entertainment’s CoComelon Rights Announced for JAKKS Pacific and Disguise in North America

SANTA MONICA, Calif.–(BUSINESS WIRE)–JAKKS Pacific, Inc. (NASDAQ: JAKK) and Disguise, Inc. were announced today as the North American seasonal toy and official costume partner for Moonbug Entertainment’s CoComelon, commencing in 2021. Disguise, the costume division of JAKKS Pacific, will be designing and manufacturing costumes and accessories for characters from CoComelon based on the hit children’s show streaming on Netflix, Roku and Hulu. JAKKS will also design, manufacture, market, and sell CoComelon seasonal toy product lines. These fun new lines will be widely available in the U.S. and Canada at retailers in store and online in 2022.

CoComelon is a groundbreaking preschool series featuring 3D animation set to classic and beloved nursery rhymes as well as original tunes with sing-along captions so the whole family can join in. The program explores positive family themes and presents everyday activities such as brushing your teeth and getting ready for bed with a splash of whimsy. It is the most-viewed YouTube channel in the U.S. and second most-viewed in the world with 100M+ subscribers and 100B+ views. CoComelon is consistently in the Top 10 list on Netflix with a huge fan base that spreads across the globe.

CoComelon is a natural addition to our preschool line of costumes and seasonal toys. The series has seen such success on SVOD and YouTube, we expect to see plenty of excitement from retailers and children alike,” said Virginia Reneau, SVP of Global Licensing for JAKKS Pacific, Inc. “JAKKS and Disguise will bring these fun themes to life and give kids a chance to act out and role play their favorite characters from this amazing children’s property.”

“This partnership with JAKKS Pacific, Inc. and Disguise helps CoComelon leap off the screen and gives kids tangible ways to create unique stories using their imagination,” said Simon Philips, Senior In-House Advisor at Moonbug. “We are excited to bring this collaboration to fruition and hope to see a lot of JJ’s trick or treating this Halloween.”

Owned by JAKKS Pacific, Inc., Disguise is the world leader in design and development of inventive and cutting-edge costumes, dress up and accessories with distribution across the world. With a dedication to quality and detail, Disguise continues to own the licensed costume space with additional partnerships and lines rolling out each year.

JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, headquartered in Santa Monica, California. JAKKS Pacific manages a broad portfolio of licensed and owned I.P. brands and products, with best-selling preschool figures, dolls, plush and playsets. All products are available online or in retail stores nationwide.

About JAKKS Pacific, Inc.:

JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include: Fly Wheels™, Kitten Catfe™, Perfectly Cute™, ReDo™ Skateboard Co, X-Power™, Disguise®, Moose Mountain®, Maui®, Kids Only!®; a wide range of entertainment-inspired products featuring premier licensed properties; and C’est Moi™, a new generation of clean beauty. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).

©2021 JAKKS Pacific, Inc. All rights reserved.

About Disguise, Inc.:

Since 1987, Disguise has been a global leader in the costume and dress up industry creating innovative and trend setting costumes and accessories for the largest U.S. and international retailers, specialty and pop-up stores. Based in San Diego, Disguise designs and manufacturers millions of products each year for the hottest licensed brands in movies, television and video games for the U.S. and international markets. With new styles for every day dress up or occasions including Halloween, Book Day, Carnival and Purim, Disguise brings smiles and creates memories for kids and adults alike. To see Disguise’s extensive collection, please visit and follow us on Instagram (@disguise.costumes), Twitter (@DisguiseInc) and Facebook (Disguise Costumes).

About Moonbug Entertainment:

Moonbug Entertainment is an award-winning global entertainment company providing values-based educational programming for children. Its popular kids lineup includes global sensations CoComelon, Blippi, Little Baby Bum, My Magic Pet Morphle, Supa Strikas, Go Buster, Playtime with Twinkle, Gecko’s Garage, ARPO and many more which are available in 26 languages.

In just two years, it has become a kids programming powerhouse with a library of more than 550 hours of content, which is distributed on more than 100 platforms globally, including YouTube, Netflix, Hulu, Amazon Prime Video, Sky, Tencent, Youku and Roku. In May of 2020, Tubular Labs named Moonbug one of the leading digital kids’ entertainment companies in the world based on the total number of minutes watched worldwide.


Whitney Hatfield


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