JBL Extends Partnership with 100 Thieves, Signs LA Thieves and Continues Relationship with Top Streamers

To promote inclusivity and support women in gaming, the JBL Quantum Grant with 1,000 Dreams Fund launches today

STAMFORD, Conn.–(BUSINESS WIRE)–Today JBL announces its extended commitment as the official sound partner of premiere lifestyle brand and gaming organization 100 Thieves. JBL will outfit all 100 Thieves teams and content creators with JBL Quantum gaming headsets for the ultimate competitive advantage. In addition to supporting 100 Thieves’ championship Valorant team, Team JBL is adding the LA Thieves, 100 Thieves’ Call of Duty team, to this year’s roster. The LA Thieves revealed the partnership with JBL during the 100 Thieves’ Content House Show by using JBL’s noise-cancelling Quantum headsets as part of the popular YouTube “Whisper Challenge.” In addition to gearing up the team for practice and competition, 100 Thieves and the LA Thieves will have access to the latest JBL portable speakers and lifestyle headphones for the CashApp Compound and Content House Show.


JBL will continue its relationships with top U.S. streamers Tyler Polchow (TeeP) and Ali Hassan (SypherPK). As one of the largest Call of Duty streamers on Twitch, TeeP brings his expertise as a former Call of Duty World Champion, commentator, coach, host and streamer to Team JBL. SypherPK is known as the leading educational gaming creator on YouTube and Twitch, collectively reaching an audience of nearly 10 million viewers daily. After his participation in 2020’s JBL Quantum Cup, JBL is excited to bring back SypherPK as he continues to use and feature JBL products across his gaming and lifestyle content.

The audio brand is also announcing the JBL Quantum Grant in partnership with 1,000 Dreams Fund. Conceptualized by JBL to help amplify the voices and jumpstart the careers of women in gaming and esports, JBL and 1,000 Dreams Fund are coming together to identify and support women interested in pursuing these careers by providing 30 microgrants and unique opportunities to engage with high-profile women in the industry.

“At JBL, we believe that every player matters,” said Ralph Santana, Chief Marketing Officer at HARMAN. “Following the launch of our award-winning JBL Quantum gaming headsets last year, and seeing record growth in the gaming industry throughout 2020, we are proud to partner with 1,000 Dreams Fund to create the JBL Quantum Grant to help improve gender representation and create a more inclusive environment for women in gaming.”

Content creators Brooke Bond (BrookeAB) and Kyedae Shymko (Kyedae) will be participating in the JBL Quantum Grant by offering virtual mentorship sessions with select grant winners. The two top female gamers will share tips and advice for breaking into the gaming industry, creating content and building a community.

“Through our partnership with JBL, we are committed to helping a diverse group of young women get closer to achieving their careers, including first generation college students and young women of color,” said Christie Garton, founder of 1,000 Dreams Fund. “Since its inception, 1,000 Dreams Fund has provided over $400,000 in funding for young women, and we are excited to team up with JBL to take steps toward equitable representation for women in gaming.”

Details About the JBL Quantum Grant with 1,000 Dreams Fund

With JBL’s commitment and support, 1,000 Dreams Fund has launched the JBL Quantum Changemakers Challenge that allows women to apply for a $1,500 microgrant to support their career aspirations in gaming and esports. To be eligible, applicants must be college- or graduate-level students aged 18 or older, based in the U.S., identify as female and currently involved with organizations focused on esports, gaming, computer science, technology and/or STEM. Applicants should exemplify leadership and demonstrate a passion for improving representation in their field. Interested participants can find more information at 1000DreamsFund.org/JBLQuantumGrant. The challenge will remain open for six weeks, and the winners will be announced during a gaming tournament hosted by JBL and 1,000 Dreams Fund later this year.

ABOUT JBL

JBL creates the amazing sound that shapes life’s most epic moments. From iconic events like Woodstock and concerts at Madison Square Garden, to games at Yankee Stadium and weekend road trips, JBL elevates listeners’ experiences with award-winning audio that lets them make the most of every moment. With 75 years of unmatched professional credentials and industry leading innovation, JBL has expertly blended a bold vision of the future with the passion and talent of engineers and designers around the globe. JBL’s Signature Professional Sound is the leading technology that powers major pop culture events, and the brand has partnered with the world’s top talent across music, sports and esports.

ABOUT HARMAN

HARMAN International (harman.com), a wholly-owned subsidiary of Samsung Electronics Co, LTD., designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia.

ABOUT 1,000 DREAMS FUND

1,000 Dreams Fund (1DF) is a national nonprofit that empowers the dreams of talented young women in need with scholarships, mentorship and other critical resources. 1DF believes that big obstacles should never stand in the way of big dreams. Since its launch in 2016, over $400,000 in funding has been granted to talented young women in need, helping them pay for the “extras” in school like study abroad, tech devices for the classroom and travel to conferences and seminars. 1DF has been featured in NBCNews.com, USA Today, MarketWatch, Forbes, Huffington Post, Chicago Tribune, Entrepreneur, TODAY and others. To learn more about 1DF, visit http://1000dreamsfund.org/

ABOUT 100 THIEVES

100 Thieves (“Hundred Thieves”) is the premier lifestyle brand and gaming organization. Based in Los Angeles, the company was founded by former Call of Duty World Champion and YouTube sensation Matthew “Nadeshot” Haag. 100 Thieves has leading esports teams competing in Call of Duty, League of Legends, Fortnite, and VALORANT. The brand is recognized globally for its streetwear-inspired apparel, known for rapidly selling out. 100 Thieves produces top gaming podcasts and massively popular YouTube content, created by its world-class gaming talent including CouRageJD, Valkyrae, and BrookeAB.

ABOUT SYPHERPK

SypherPK, aka Ali Hassan, is a professional gamer, streamer, YouTuber and online personality based in Austin, Texas. Recognized for his cross-market and wide-reaching audience appeal, he is one of the most popular faces in the gaming industry. Sypher is most notably known for his educational gameplay on Fortnite, focused on teaching tips and tricks. He is revered for his insightful take on game-winning strategies. The SypherPK YouTube Channel was launched in 2011, and features pro-level Fortnite gameplay videos. Recently, SypherPK teamed up with LogDotZip to launch Minecraft content on Sypher Plays. Additionally, SypherPK launched Oni Studios this year, as a visionary resource designed to empower creators in the gaming space, transforming their brands into empires.

Contacts

HARMAN

Denise Daly

[email protected]

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