NEW YORK–(BUSINESS WIRE)–#STEM–Universal Gamers Amateur Association (UGAA), an innovative leader in career focused online education that combines with eSports league gaming, is pleased to announce that Jason Argent, former head of 2K Sports publishing, has joined the Board of UGAA .
Jason Argent brings his unique blend of marketing and operational expertise to the UGAA team. From his early career building brands like Taco Bell and Miramax Films, to his extensive experience at Red Bull GmbH running retail and sports marketing, Jason developed a long resume of aggressively growing company profitability, business management, successful product launches, annual brand marketing campaigns, and strategic brand building before joining the growing video game industry in 2008. At 2K, he took his multi-discipline and multi-brand experience to help build 2K Sports into a billion-dollar operation.
Patrick Kenny UGAA CEO stated, “The management and board of UGAA is thrilled to have Jason Argent join our board of directors. His stature and experience in the industry is well known, and we have already seen the impact he is having in offering guidance and strategic foresight to our growing company.”
Jason Argent stated, “I’m excited to bring my years of business management and video game industry expertise to UGAA and look forward to participating in what this talented, dedicated and collaborative group of people can accomplish in the years to come.”
UGAA provides STEM and STREAM, educational, leadership, and life skills courses with an eSport gaming component. Its goal is to serve the K-12 grades with a focus on underserved communities. The Company taps into the massive eSport market and the demand for online educational career and certificate focused courses through its existing global Learning Management System. WWW.UGAA.GG
About Jason Argent
At 2K, Jason took his multi-discipline and multi-brand experience to help build 2K Sports into a billion-dollar + operation. First as the head of marketing, he managed the brand recognition and the building of multiple sports titles into critically acclaimed marketing and product case studies. He then took on the role of head of business operations for the sports business, managing the P&L, product development, operations and marketing of the business ultimately resulting in more than a 400% revenue increase during his 12-year tenure at the company.
An avid sports fan, outdoorsman and competitive athlete, Jason graduated from UCLA with Psychology and Business Administration degrees. He holds a number of board seats, including the board of the NBA 2K League, an interactive competitive e-sports league.
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