Go-to-Market Leader Forrest Hobbs Joins Cloudleaf as Chief Revenue Officer

SAN FRANCISCO–(BUSINESS WIRE)–Cloudleaf, Inc., an emerging leader in digital supply chain solutions providing continuous visibility from materials through to customer delivery, today announced the appointment of Forrest Hobbs as Chief Revenue Officer. With over 20 years of experience mapping customers’ business problems to the right technology and services at companies such as Frontbridge, Microsoft Corp, Telesign and Usermind, Forrest will further Cloudleaf’s go-to-market execution, growth and global expansion.

“Forrest brings an incredible track record of growth and scaling at disruptive technology companies and he’s a strong addition to the Cloudleaf executive team,” said Chief Executive Officer Mahesh Veerina. “With his deep knowledge in sales leadership, business performance and customer experience, he will further drive Cloudleaf’s presence across multiple industries.”

Forrest has extensive experience working with both large enterprise and early-stage companies to help them take a leadership position through go-to-market design and execution, demand generation and direct and partner sales across all segments and sectors. He has been involved in multiple pre-series A startups and drove broad global expansion, scaling growth from zero to $157 million, $1 million to $120 million and zero to over $1 billion a year in revenue.

“I’m thrilled to join the Cloudleaf team and help customers navigate the digital transformation of their supply chain,” said Hobbs. “Cloudleaf’s unique platform is a game changer that provides the continuous visibility and intelligence within the supply chain that is necessary to stay competitive in today’s global climate.”

In the past year, Cloudleaf completed a $26 million Series B funding round to market its Supply Chain Digital Visibility Platform, bringing 100% continuous visibility, efficiency and responsiveness to supply chains across industrial, manufacturing, food & beverage and pharmaceutical sectors. In addition to Hobbs, Cloudleaf has expanded their executive team and board of advisors to comprise a who’s who of industry leaders in supply chain, technology and IoT to propel Cloudleaf into the leading provider of continuous visibility for supply chain operations.

About Cloudleaf

Cloudleaf’s mission is to create significant value across the end-to-end supply chain network by dramatically increasing visibility of product flow and condition. Cloudleaf customers leverage that improved visibility to increase revenues, reduce material losses and enhance the reliability of operations. Cloudleaf customers achieve improvements in supply chain visibility of as much as 5x, first-year return-on-investment of as much as 70x and annualized value in the tens of millions of dollars.

The Cloudleaf Supply Chain Digital Visibility Platform™ is a powerful combination of IoT, artificial intelligence/machine learning and advanced analytics that delivers comprehensive, real-time, end-to-end insights into supply chain operations — from suppliers, through production and distribution — to customers. Processing billions of events per second, Cloudleaf technology creates a digital twin of the supply chain and enhances operations and integrated business planning systems with real-time delivery of diagnostic and predictive insights. See https://www.cloudleaf.com/about for additional company information.


Lisa Nash, Antenna Group for Cloudleaf

[email protected]

Karen Whipple, director of marketing and communications

[email protected]

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