COVID-19: Strategy Analytics Assesses the Long-Term Impacts of the Pandemic on HMI

Consumer Interest in Non-Touch Gestures Will Increase During & After Pandemic

BOSTON–(BUSINESS WIRE)–As the world attempts to navigate the current pandemic, there is a level of unparalleled uncertainty. Consumer behavior is changing in key ways. A new report from the User Experience Strategies Service (UXS) at Strategy Analytics has examined the likely long-term impact of the pandemic on consumer human-machine interface (HMI) preferences. With primary concern relating to interfaces on public devices such as ATMs and petrol stations, convenience will likely be deprioritized in favor of safety, privacy, and cleanliness.

Key report findings include:

  • Public touchscreens in contexts such as shared vehicles, rental cars, commercial kiosks etc., could become less desirable if consumers view them as health risks.
  • Redesigning of terminals or screen hardware, to incorporate automated sanitary measures: for example automated screen cleaning or replacing a screen protector after every use, could lessen public concern when using high frequency public touch points
  • Removal of touchscreens altogether, in favor of a touchless interaction such as voice or gestures could also work to mitigate public safety fears.

Chris Schreiner, Director, Syndicated Research and report author commented, “Consumer interest in non-touch gestures will certainly increase during the pandemic and likely afterwards. Unfortunately, the state of both voice and gestural interfaces in addition to the noisy environments in which these devices are often located make it very premature to expect that they can take the place of a touchscreen and hard controls.”

Added Kevin Nolan, VP, UXIP, “While digital assistants are certainly improving and voice is already trending to become the dominant HMI, there needs to be an even greater focus on improvement of their usefulness, accuracy, and robustness.”


Source: Strategy Analytics, Inc.

About Strategy Analytics

Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need. For more information, visit us at

About User Experience Strategies (UXS)

Analyzing UX innovation opportunities in wireless, smart home, and other emerging technologies, UXS forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests across multiple consumer verticals, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences through both syndicated and proprietary research capabilities. With our extensive expertise in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP’s research methodologies allow strategic user-centric analysis on the potential for new technologies. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information.


Press Contacts
US Contact: Chris Schreiner, +1 617 614 071313, [email protected]
European Contact: Diane O’Neill, +44(0) 1908 423 669, [email protected]

error: Content is protected !!