AppLovin Launches MAX In-App Bidding Monetization Solution and Achieves Impactful Results

Mobile game developers recognize ad revenue increases, benefiting the entire mobile app ecosystem

PALO ALTO, Calif.–(BUSINESS WIRE)–AppLovin, a comprehensive mobile gaming platform, today announced the launch of MAX, an unbiased real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory via a single unified auction. This process is meant to yield the highest possible cost per mille (CPM) and increase average revenue per daily active user (ARPDAU) for developers.

And, it’s working. Since launching, MAX has been adopted by today’s top gaming publishers, and they are consistently achieving higher ad revenue. Nine out of the top 22 gaming publishers have made the switch from other leading mediation tools to MAX, and they are already seeing increases in their ad revenue with the technology. As a result, MAX is being recognized across the mobile industry as a premium monetization solution.

“We think MAX promises a more equal and unbiased way to monetize. We were excited to try MAX to improve our monetization and further fuel our growth,” said Akin Babayigit, co-founder and chief operating officer at Tripledot Studios. “Since using MAX, we have increased our revenues in an efficient manner.”

In-app bidding brings networks together for the common good of the developers they support, along with the entire mobile app ecosystem. MAX has seen adoption from more than 18 mediated SDK networks, including Facebook Audience Network.

“We believe app bidding is the future of mobile app monetization,” said Vijay Balan, Head of Publisher Solutions Partnerships, Facebook Audience Network. “By providing equal access and transparency, app bidding improves the efficiency of monetization for all parties involved. We’re happy to partner with MAX as we move the industry beyond the traditional monetization solutions and increase opportunity for all mobile app developers.”

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About AppLovin

AppLovin builds technology that fuels many of the world’s most popular mobile games. Since 2012, the company’s technologies have been instrumental in driving the explosive growth of games from its studio partners and its own studio. AppLovin makes those same technologies available to all game developers, resulting in a richer mobile game ecosystem and better games for people everywhere. AppLovin is headquartered in Palo Alto, California with offices around the world. Learn more at


Emelyne Interior


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