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Feature: Wearables in the workplace

Wearables in the workplace

Paul Fitzgerald for America's Backbone Weekly

How wearable tech can help your bottom line Read More >>

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Video: Interview: Jim Kruger, CMO, Polycom

Interview: Jim Kruger, CMO, Polycom

IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Jim Kruger, Chief Marketing Officer of Polycom, speaks with Josh London, CMO of IDG, and discusses the value of carefully applying marketing technology to improve your ability to meet customer needs, understand buying intent and more.

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Business Issues: Content Insider #485 - Now Marketing

Content Insider #485 - Now Marketing

The Most Effective Marketing Comes from the Customer

I read a few weeks ago that the biggest turnover of senior staff people was that of the CMO (marketing person). Seems they have a tough time measuring all of their newfound marketing opportunities - your Facebook/LinkedIn pages, ads that creep up on your iPhone screen/pop into your reading of an ad online and other stuff done to entice you to visit the web page and spend a little time and money. Oh sure there are easier ways like asking you but that's just not scientific. Beside talking to a customer is the sales person's job and the folks in technical support/customer relations.

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Business Issues: Content Insider #484 - Too Much

Content Insider #484 - Too Much

IoT, IoE isn't Coming to Benefit You, the Customer

We've got watches talking to phones, connected cars, great progress in connected cities, the ability to track (in real time) shipments anywhere in the world, real time monitoring/tracking your health. We're piling up and processing data so quickly we don't even know - or really care - where to store it or really how to use it, protect it. But it's going to be great when we get everything connected because then more data will be created that we can store somewhere and use sometime. If you don't use your data it's okay because someone, somewhere will find a use for it. "They" always do. After all your data has to be useful to someone, somewhere, sometime.

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Feature: Is your retail business ready for September storm season?

Is your retail business ready for September storm season?

Business continuity solutions that will keep your business running through a hurricane

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Feature: Sensors: Changing the Retail World as we know it

Sensors: Changing the Retail World as we know it

Everything you need to know about integrating sensors into your store

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iOgrapher QuickFix for iPad Air2
If you're upgrading your iPad Air to the iPad Air 2, one of the things you may not h Read More
Fun now. Don`t have to wait for CES to end
Just for Fun Silly stuff at CES 2015 You know that there are bunch of products at CES 2015 that may not make it out in the real world, but are rea Read More
CES 2015: New Laptop
Laptops aren't really new, but Velocity Micro is introducing a series of laptops that are new u   Velocity Micro«, the premier builder of a Read More
CES 2015: Speaker VAMP
[caption id="" align="aligncenter" width="480"] Connect to any old speaker[/caption] This is really quite cool. áInstead of offering a simple new Read More
CES 2015: Wet Speakers
This Bluetooth 3.0 speaker has both extraordinary sound and is shower proof! Its tough rubber exterior and splash-resistant shell makes it perfect fo Read More

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