RollWorks Announces ABM App on Salesforce AppExchange, The World’s Leading Enterprise Apps Marketplace

RollWorks customers benefit from enhanced ABM targeting,
personalization, and reporting

SAN FRANCISCO–(BUSINESS WIRE)–RollWorks, a division of AdRoll Group, today publicly announced the
availability of the RollWorks ABM App on Salesforce AppExchange to allow
marketers to easily connect and utilize their Salesforce data in their
account-based marketing (ABM) campaigns. The integration allows the
bi-directional flow of data from Salesforce to the RollWorks
Account-Based Platform, ensuring that sales and marketing efforts are

Built on the Salesforce Platform, the RollWorks ABM App is currently
available on AppExchange at:

RollWorks ABM App

The pressure on B2B marketers to drive measurable revenue impact is
higher than ever. To accomplish this, it is imperative that they partner
closely with sales to ensure that both teams are targeting the same
accounts and people. The RollWorks ABM App makes it easier for marketers
to leverage prospect and customer data in Salesforce to run targeted
digital marketing campaigns. It additionally improves collaboration
through a common ABM campaign reporting view in Salesforce.

Specific features of the RollWorks ABM App include:

  • Audience management – Sync account and contact data from
    Salesforce to RollWorks to define target audiences. No need to
    recreate target lists; simply pull in the desired fields from
  • ICP insights – Leverage sales funnel data to surface the shared
    attributes of the ideal customer to inform or validate your
    account-based marketing strategy.
  • Personalized ad creation – Dynamically populate ads with data
    from Salesforce, such as company name or job function, to ensure
    marketers are gaining the attention of key contacts.
  • CRM targeted ads – Serve highly relevant ads with consistent
    messaging across sales and marketing synced to Salesforce stages.
  • Reporting in the source of truth – Report campaign performance
    at the account and contact level directly in Salesforce, allowing
    marketers to draw a line between their efforts and pipeline or revenue.

Comments on the News

Tighter integration between RollWorks and Salesforce makes it easier
than ever for B2B marketers to adopt account-based marketing strategies
that drive revenue for their businesses,” said Robin Bordoli, President,
RollWorks. “By harnessing the power of both platforms – and connecting
our customers’ Salesforce data to RollWorks’ intent-based data set
bolstered by our recent acquisition
of Growlabs – marketing and sales teams can align their
account-based strategies. This alignment can help ambitious B2B
organizations accelerate the identification and engagement of their
buyers, and better measure the business impact of their account-based

We are happy to welcome the RollWorks ABM App onto the AppExchange,”
said Mike Wolff, SVP, ISV Sales, Salesforce. “This app gives B2B
customers an exciting new way to leverage Salesforce data and
capabilities to deliver highly targeted account-based advertising. This
unification of marketing and sales technology is another example of how
the growth of the Salesforce ecosystem is helping drive customer

About Salesforce AppExchange

Salesforce AppExchange, the world’s leading enterprise cloud
marketplace, empowers companies to sell, service, market and engage in
entirely new ways. With more than 5,000 solutions, 6 million customer
installs and 80,000 peer reviews, it is the most comprehensive source of
cloud, mobile, social, IoT, analytics and artificial intelligence
technologies for businesses.

Additional Resources

Salesforce, AppExchange and others are among the trademarks of, inc.

About AdRoll Group

AdRoll Group has been on a mission to accelerate growth for companies,
big and small, since 2007. Our technology powers a suite of data-driven
marketing and advertising solutions, AdRoll – for ambitious commerce
companies, and RollWorks – for ambitious B2B companies. AdRoll Group has
empowered over 37,000 AdRoll and RollWorks customers worldwide to
understand, attract, and engage buyers, driving growth for their

AdRoll Group is a privately-held company headquartered in San Francisco,
CA. AdRoll Group’s solutions honor the best practices for data use and
privacy of leading associations including the Network Advertising
Initiative (NAI) and the Digital Advertising Alliance’s (DAA) App
Choices programs. Learn more about AdRoll Group at

About RollWorks, a division of AdRoll Group

RollWorks, a division of AdRoll Group, offers ambitious B2B companies an
account-based platform to confidently grow revenue and measure the
impact of marketing campaigns. Powered by proprietary data and AI,
RollWorks’ solutions address the needs of account-based
organizations—from those with best-in-class ABM programs to those just
beginning their exploration. By empowering teams to identify their
target accounts and key buyers, reach those accounts across multiple
channels, and measure program effectiveness in their system-of-record,
RollWorks is an indispensable platform for marketers and sellers who
believe that an account-based approach is just good business. Take the
lead and visit


Eva Dudzik
Hotwire for RollWorks
+1 908 642
[email protected]

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