Carmel Mission Inn, of Carmel, CA, Unveils Its Newly Redesigned Hospitality Website, Employing Advanced Content Management Systems and the Latest in Web Technology
Designed by Connected Hospitality, Carmel Mission Inn's new site is an aesthetically pleasing, easy-to-use portal that meets the diverse needs of modern, technologically savvy guests
December 12, 2012 --
CARMEL, Calif., Dec. 12, 2012 /PRNewswire/ --The Carmel Mission Inn proudly unveils its newly redesigned website developed by Connected Hospitality. The website, dubbed version 3.0, uses advanced "Content Management Systems" (CMS), HTML 5, cutting-edge photo galleries, high resolution videos, responsive design and a host of other advanced technologies to deliver a distinctive, informative online experience, unparalleled by any other Carmel CA hotel website.
The beauty of the website is its ability to act as the touchstone for a stay on the Monterey Bay Peninsula, providing a portal where guests cannot only make reservations and see exact specifications of rooms but can also view videos of the countless recreational opportunities and events that abound in Carmel-by-the-Sea and in Monterey CA. Like the hotel itself, the website is a destination within a destination, enabling guests to plan every facet of their Carmel CA vacation through viewing a single website.
The evolution of the Carmel Mission Inn's website was a multi-step process. It started with the creation of high resolution videos of leisure activities on the Monterey Peninsula. Shortly after this phase, the website unveiled CMI TV, showcasing video recordings of exciting community events in Carmel like the annual Ferrari event. Then, the hotel took hundreds of colorful photographs of its property and of the surrounding area and added them to the site, utilizing the rich display of the latest generation computers, tablets, and smart-phones. Acknowledging the ever-increasing use of mobile phones and tablets to make hotel reservations, the Carmel Mission Inn adapted its website to automatically adjust its display across any device and to have finger-based navigation. Finally, the hotel completed the evolutionary process by fully redesigning its website converging its stellar photography and videos with a minimalist, modern design aesthetic.
At the heart of the redesigned website are the use of advanced "Content Management Systems" (CMS) and the implementation of the newest in web technology. CMS allows the sharing of responsibilities of website design and content management among designers, engineers, photographers, videographers, marketing experts, and hotel staff members. Through the use of CMS, each stakeholder has an active role in the creation and execution of the website.
For its website, the Carmel Mission Inn turned to Adobe's Business Catalyst system (BCS) for its CMS. By using a solid, nonproprietary platform like Adobe's BCS for this support, the hotel has access to dozens of the world's top IT staff and engineers to provide the most secure and flexible website environment possible while maintaining ownership and control over its website.
For the redesign, the Carmel Mission Inn chose Connected Hospitality for website design and implementation. The hotel felt this company offered design components, photography, video expertise, SEO and Hospitality PPC experience to drive the property's overall web positioning.
"Our intent was to develop a visually inspiring website that would not only showcase our hotel but also give the visitor a brief look at this world class destination," stated general manager, Bob Buescher. "In addition, we own the Content Management System which allows us to manage and control the site in cost effective collaboration with our designer."
The Carmel Mission Inn welcomes each person to visit its redesigned website and experience it for themselves firsthand.
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SOURCE Carmel Mission Inn
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