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Call for Assistance: Rudis Gluten-Free Bakery Asks Fans to Help in the Search to Find Soft & Fluffy Bread
January 14, 2013 --
Boulder, CO (PRWEB) January 14, 2013
Rudis Gluten-Free Bakery® is on a mission to help gluten-free fans find what has been missing most from gluten-free sandwichesthe soft and fluffy texture that makes any bread lover say yum! Through a new Missing Soft & Fluffy $1,000 Reward sweepstakes and Lost & Found app on Facebook, Rudis Gluten-Free fans can get rewarded for joining in on the search from now until Feb. 8, 2013.
Our gluten-free fans deserve great-tasting, soft and fluffy breads that dont leave them feeling like theyve missed out on the good stuff, said Doug Radi, senior vice president of marketing and sales for Rudis Organic Bakery. Were excited to announce that we used our baking expertise to improve our Rudis Gluten-Free Sandwich Bread recipe so its now softer and fluffier. These sweepstakes give our fans a fun way to discover they now have a better choice when theyre looking for bread that tastes, looks and feels like the real thing.
Detectives who stumble across Soft & Fluffy can text FOUND to 303-452-RUDIS for a chance to claim the $1,000 reward. To help spread the word, Rudis Gluten-Free fans can share Missing Soft & Fluffy notices on their Facebook wall or download a poster to share in their neighborhood. To prove theyre assisting in the search, fans can share photos on the whereabouts of Soft & Fluffy (hiding in the toaster, the freezer, etc.) and as a reward will be entered to win weekly prizes like a Garmin GPS, Nikon CoolPix camera, soft and fluffy bathrobes or a Rudis Gluten-Free T-Shirt. Fans will need to post their detective photos each week to be eligible for that weeks prize. No detective goes unnoticed. Rudis Gluten-Free will show appreciation by awarding everyone with a $2 off coupon good for the new Soft and Fluffy Rudis Gluten-Free Bread products.
The campaign comes on the heels of Rudis Gluten-Free introducing a new softer and fluffier recipe for its Sandwich Breads. Fans can see, taste and feel the difference in the full line of Rudis Gluten-Free Bakery Sandwich Breads, including Rudis Gluten-Free Original, Multigrain, and Cinnamon Raisin. Always free of artificial chemicals, preservatives and GMOs, the revamped recipe was selected as the favorite bread against a top competitor when it came to flavor, aftertaste, texture, appearance and everyday usability. The new Sandwich Breads are quickly become a fan favorite for their yummy taste, longer shelf life, double the fiber content with 2g per serving, and the presence of the Gluten Free Certification Organization (GFCO) seal.
For more information on Soft & Fluffy or Rudis Gluten-Free Bakery, visit rudisglutenfree.com.
About Rudis Organic Bakery, Inc.
Rudis Organic Bakery, Inc., has been passionate about baking better breads for families for more than 30 years. Founded and headquartered in Boulder, Colo., Rudis Organic Bakery is the only nationally available brand offering a full line of nutritious and delicious, certified organic breads and baked goods. Rudis Organic is committed to baking breads using only the best organic ingredients and no artificial additives, preservatives and GMOs. In 2010, Rudis Organic leveraged this heritage to create Rudis Gluten-Free Bakery, a line of gluten-free breads and baked goods made with wholesome, all-natural ingredients so that each bite tastes like the real thing. Rudis Organic and Rudis Gluten-Free products are available nationally at natural foods stores and select mainstream supermarkets. For more information, visit rudisbakery.com.
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Read the full story at http://www.prweb.com/releases/2013/1/prweb10264013.htm.
