Nintendo Powers up LUNCHABLES Lunch Combinations Just in Time for Back-to-School Season

LUNCHABLES Sweepstakes Offers the Chance to Win a Nintendo Switch System and a Collection of Nintendo Switch Games

REDMOND, Wash.–(BUSINESS WIRE)–When kids head back to school this fall, their lunch boxes will contain a little Nintendo surprise. Starting on Sept. 1 and running through Nov. 30, Nintendo is partnering with LUNCHABLES to bring some of its most recognizable video game characters to select LUNCHABLES packages. Characters from Nintendo Switch games like Super Mario Maker 2, Yoshi’s Crafted World, Mario Kart 8 Deluxe, Pokémon Sword and Pokémon Shield will strike a pose on specially marked packages of LUNCHABLES.


Each Nintendo-powered LUNCHABLES package will include a My Nintendo code, which can be redeemed for the chance to win a prize package or 100 Platinum Points*. These Platinum Points can be redeemed by My Nintendo members for exclusive digital placemat activity sheets, name tags or other fun Nintendo-themed rewards. One grand prize will be given away each day of the promotion – that’s 91 total grand-prize packages! The grand prize consists of a Nintendo Switch system and a digital collection of 12 Nintendo Switch games, including Mario Kart 8 Deluxe and The Legend of Zelda: Breath of the Wild. Hundreds of other great prize packs, which include a Nintendo Switch system and the choice of two physical Nintendo Switch games, will also be awarded during the promotion period. To enter the LUNCHABLES Mixed-Up Gamers Giveaway, just pick up a specially marked package of LUNCHABLES featuring Nintendo video game characters on the package and visit https://www.lunchablessweepstakes.com/ for more details**.

“We are always looking for ways to put smiles on the faces of fans of all ages,” said Nick Chavez, Nintendo of America’s Senior Vice President of Sales and Marketing. “Kids and parents already have an affinity for both Nintendo characters and LUNCHABLES, so it was natural for us to renew our partnership.”

Super Mario Maker 2, Yoshi’s Crafted World and Mario Kart 8 Deluxe are all available for Nintendo Switch, with Pokémon Sword and Pokémon Shield launching on Nov. 15. Other notable family-friendly Nintendo Switch games launching in the next few months are The Legend of Zelda: Link’s Awakening on Sept. 20 and the ghostly and gooey Luigi’s Mansion 3 on Oct. 31. For more information about Nintendo Switch, visit https://www.nintendo.com/switch/.

LUNCHABLES is the leading brand of Kid Meal Combinations. For more information about LUNCHABLES, visit https://www.lunchables.com/.

*A Nintendo Account is required to receive and redeem My Nintendo points. Terms apply. https://accounts.nintendo.com/term_point

**NO PURCHASE NECESSARY. MANY WILL ENTER, FEW WILL WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 6 YEARS AND OLDER. VOID WHERE PROHIBITED. Instant Win Game ends 11/30/19. For Official Rules, alternate method of entry, prize description and odds disclosure, visit lunchablessweepstakes.com. Sponsor: Kraft Heinz Foods Company, 200 E Randolph, Chicago, IL 60601. Nintendo is not a sponsor, co-sponsor or administrator of this sweepstakes.

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch system and the Nintendo 3DS family of portable systems. Since 1983, when it launched the Nintendo Entertainment System, Nintendo has sold more than 4.7 billion video games and more than 740 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy, Game Boy Advance, Nintendo DS family of systems, Super NES, Nintendo 64, Nintendo GameCube, Wii and Wii U systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/.

About The Kraft Heinz Company: For 150 years, we have produced some of the world’s most beloved products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To Be the Best Food Company, Growing a Better World. We are one of the largest global food and beverage companies, with 2018 net sales of approximately $26 billion. Our portfolio is a diverse mix of iconic and emerging brands. As the guardians of these brands and the creators of innovative new products, we are dedicated to the sustainable health of our people and our planet. To learn more, visit http://www.kraftheinzcompany.com/ or follow us on LinkedIn and Twitter.

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Eddie Garcia

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