NICE Alliance’s Cloud Services to Be Powered by Microsoft Azure

Network of Intelligent Camera Ecosystem (NICE) Alliance publishes
V1.0 specification for manufacturing adopters and application developers
and chooses Microsoft Azure for the implementation of its cloud services

PALO ALTO, Calif.–(BUSINESS WIRE)–NICE Alliance has chosen Microsoft Azure to build NICE Cloud Services
that will be offered to NICE adopters, 3rd party application
and service developers, and end-users. The implementation of NICE Cloud
Services will incorporate Microsoft’s Azure Media Services, Azure
Storage, Azure Cognitive Services, Azure IoT, and many other Azure

“Microsoft is widely recognized as one of the most important and largest
cloud providers in the world,” said David Lee, CEO of Scenera, Inc.
“Azure will provide a robust platform for the development of NICE Cloud
Services, which is crucial to enable the accelerated adoption of NICE
compliance cameras and 3rd party apps and services to
integrate IP cameras and IoT devices, aiming to transform the smart
camera market.”

By building NICE Cloud Services on the Azure platform, NICE will be able
to simplify the development and adaptation of a real time distributed AI
ecosystem consisting of intelligent cameras and intelligent cloud
services. “Microsoft is pleased that the NICE Alliance has selected the
Azure platform as the basis for realizing the NICE vision of offering
real time video analytics solutions,” said Jason Hogg, Principal PM
Manager of Microsoft Azure. “NICE specifications are looking to tackle
challenging concepts associated with digital cameras and the intelligent
edge, with a view to simplifying application development and big data
analytics associated with a live video data pipeline in multiple
industries. Azure Media Services provides the ideal platform for NICE to
build an implementation of that pipeline.”

Industry leading consumer electronics manufacturers and brands Foxconn,
Nikon, Scenera, Sony Semiconductor Solutions and Wistron formed the NICE
Alliance, an innovative ecosystem standard for smart camera markets, to
provide an open data sharing platform based on video/image and AI to
enhance the synergistic effect of multi-brand, multi-camera and
multi-service/apps. NICE Alliance believes that its specification will
enable entire new classes of video applications including those where
private media never leave the sensor, providing enhanced privacy and

NICE Alliance continues to develop its infrastructure and establish
guidelines for the ecosystem, which will be open for all companies and
interest groups who would like to participate in contributing and
adopting the specifications. NICE Specification V1.0 can be found here:


Scenera is forging a new standard for the surveillance and IP camera
market with imaging solution providers. The visionary founders see the
paradigm shift from color-rich images to rich scene information that
enables new and powerful capabilities. Standard compliant smart cameras
generate abundant image information for surveillance applications such
as object recognition and detection, location tracking, etc. Scenera’s
goal is to align key industry players with the same vision to create an
interoperable ecosystem that will bring a new generation of the smart
camera. Scenera is a licensed and administrative agent of the NICE
alliance. For more information, please visit


Lydia You | Scenera, Inc.
[email protected]

Kiyohisa Ota (太田清久) | Scenera, Inc.
[email protected]

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