Motive Bolsters Its Executive Team with the Addition of Chief Human Resource Officer and First Chief Marketing Officer

Chief Human Resource Officer Carolyn Patterson and Chief Marketing Officer Robson Grieve will help Motive nurture its people and customers as it unlocks the potential of the physical economy

SAN FRANCISCO–(BUSINESS WIRE)–Motive, the leading Automated Operations Platform for the physical economy, today announced the expansion of its executive team, with the addition of Carolyn Patterson as the company’s Chief Human Resource Officer and Robson Grieve as its first Chief Marketing Officer. The roles come as Motive accelerates its next phase of growth to improve the safety, productivity, and profitability of businesses that power the physical economy.

Patterson comes to Motive from SeatGeek where she was the Chief People Officer and built and scaled the HR team in preparation for its public offering. Previously, she spent nine years at Yelp in a series of operational roles, including Revenue Operations, before being appointed Chief People Officer. Earlier in her career, Patterson held leadership roles at Yahoo, eBay and Facebook, among other technology companies.

“Motive has created incredible value for its customers, but what really sets the company apart is its people,” said Carolyn Patterson, Chief Human Resource Officer at Motive. “My mission at Motive is to enable every team member to achieve excellence in their work and their career by delivering trusted guidance, data-driven programming and equitable experiences that attract, retain and motivate top talent to do their best work as we capture the incredible market opportunity ahead of us.”

Robson Grieve joins Motive as its first Chief Marketing Officer to oversee the ongoing development of the Motive brand and accelerate growth through strategic marketing programs. Grieve brings a proven track record of building and scaling marketing programs at high growth enterprise software companies. Prior to Motive, Grieve was Chief Marketing Officer at OutSystems and New Relic. Before that, he was EVP of Marketing and Customer Experience at Concur, where he built a category-leading brand that resulted in the company’s acquisition by the multinational software company SAP.

“The team that started Motive and that is building the company today has an authentic customer orientation,” said Robson Grieve, Chief Marketing Officer at Motive. “We have a strong team and marketing engine in place to further accelerate the progress we’ve made expanding into the enterprise, entering new industries and bringing new and innovative solutions to market that solve the problems that matter most to the businesses and people who are moving the economy.”

“Carolyn and Robson have joined Motive at a pivotal time for the company,” said Shoaib Makani, co-founder and CEO of Motive. “The addition of these two new leaders will help accelerate Motive to its next phase of growth as we scale our team and technology. I am excited to work with Carolyn and Robson to further our mission to unlock the potential of the physical economy.“

About Motive

Motive builds technology to improve the safety, productivity, and profitability of businesses that power the physical economy. The Motive Automated Operations Platform combines IoT hardware with AI-powered applications to automate vehicle and equipment tracking, driver safety, compliance, maintenance, spend management, and more. Motive serves more than 120,000 businesses across a wide range of industries, including trucking and logistics, construction, oil and gas, food and beverage, field service, agriculture, passenger transit, and delivery. Visit to learn more.


Carolyn Bos, Motive

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