Immersion Signs Agreement With TDK Electronics Bringing Haptics Design and Marketing to PowerHap Piezo Actuators

SAN JOSE, Calif.–(BUSINESS WIRE)–Immersion Corporation (NASDAQ:IMMR), the leading developer and licensor
of touch feedback technology, announced that it has signed an agreement
with TDK Corp. (TSE:6762) subsidiary TDK Electronics for the design and
marketing of haptic feedback for TDK PowerHap™ piezo actuators.

Under the agreement, Immersion will include TDK’s actuators in reference
designs for automotive, industrial and other markets. Immersion will
also certify the components for use with its software products. This
will enable TDK’s customers in a wide variety of markets to rapidly
implement cutting-edge haptic solutions with its high-performance

With 25 years in the field of touch technology, Immersion brings
together the art of design and the precise science behind haptic
feedback in actuators and ICs. The company connects the haptic ecosystem
through the certification of haptic components, helping partners like
TDK and their customers maintain consistency and high-fidelity haptic
experiences across devices and hardware configurations.

“As the world leader in haptic expertise, Immersion is thrilled to
collaborate with TDK. Our jointly created reference embodiments will
show the market how to bring best-in-class touch experiences to
consumers worldwide,” said Ramzi Haidamus, Immersion’s CEO. “We help our
ecosystem partners advance the application of touch in their components
and provide expert service and know-how enabling them to bring the power
of haptics to their customers’ applications, devices and systems.”

“Our PowerHap piezo actuators deliver unrivalled performance in terms of
acceleration, force and response time, and thus offer an unprecedented
quality of haptic feedback,” said Dr. Georg Kuegerl, CTO of the TDK
Piezo & Protection Devices Business Group. “Teaming with Immersion
enables us to expand our market reach to customers, who are looking for
the most innovative and advanced haptic solutions for their

About Immersion

Immersion Corporation (NASDAQ: IMMR) is the leading innovator of touch
feedback technology, also known as haptics. The company provides
technology solutions for creating immersive and realistic experiences
that enhance digital interactions by engaging users’ sense of touch.
With more than 3,500 issued or pending patents, Immersion’s technology
has been adopted in more than 3 billion digital devices, and provides
haptics in mobile, automotive, gaming, medical and consumer electronics
products. Immersion is headquartered in San Jose, California with
offices worldwide. Learn more at

About TDK Corporation

TDK Corporation is a leading electronics company based in Tokyo, Japan.
It was established in 1935 to commercialize ferrite, a key material in
electronic and magnetic products. TDK’s comprehensive portfolio features
passive components such as ceramic, aluminum electrolytic and film
capacitors, as well as magnetics, high-frequency, and piezo and
protection devices. The product spectrum also includes sensors and
sensor systems such as temperature and pressure, magnetic, and MEMS
sensors. In addition, TDK provides power supplies and energy devices,
magnetic heads and more. These products are marketed under the product
brands TDK, EPCOS, InvenSense, Micronas, Tronics and TDK-Lambda. TDK
focuses on demanding markets in the areas of information and
communication technology and automotive, industrial and consumer
electronics. The company has a network of design and manufacturing
locations and sales offices in Asia, Europe, and in North and South
America. In fiscal 2018, TDK posted total sales of USD 12 billion and
employed about 103,000 people worldwide.

About TDK Electronics

TDK Electronics (formerly EPCOS) develops, manufactures and markets
electronic components and systems under the product brands of TDK and
EPCOS, focusing on fast-growing leading-edge technology markets, which
include automotive electronics, industrial electronics and consumer
electronics as well as information and communications technology. Thanks
to the 24,000 employees at some 20 design and production locations and
an extensive sales network, the company is globally positioned – beyond
the provision of standard products – to work closely with customers and
create the right solutions for them.

Forward-looking Statements

This press release contains “forward-looking statements” that involve
risks and uncertainties, as well as assumptions that, if they never
materialize or prove incorrect, could cause the results of Immersion
Corporation and its consolidated subsidiaries to differ materially from
those expressed or implied by such forward-looking statements.

All statements, other than the statements of historical fact, are
statements that may be deemed forward-looking statements, including, but
not limited to, the statement that Immersion will include TDK’s
actuators in reference designs for automotive, industrial and other
markets; the statement that Immersion will certify TDK components for
use with Immersion’s software products; the statement that TDK’s
customers will be able to rapidly implement cutting-edge haptic
solutions; the statement that Immersion connects the haptic ecosystem
through the certification of haptic components; Mr. Haidamus’ statement
concerning the creation of reference embodiments that show the market
how to create best-in-class touch experiences; and Mr. Haidamus’
statement concerning Immersion’s ecosystem partners bringing haptics to
their customers’ applications, devices and systems.

Immersion’s actual results might differ materially from those stated or
implied by such forward-looking statements due to risks and
uncertainties associated with Immersion’s business, which include, but
are not limited to: unanticipated difficulties and challenges
encountered in product development efforts (including with respect to
Immersion’s touch feedback technology) by Immersion and its licensees
(including TDK); unanticipated difficulties and challenges encountered
in implementation efforts by Immersion’s licensees (including TDK);
unanticipated changes across the actuator market; adverse outcomes in
any future intellectual property-related litigation and the costs
related thereto; the effects of the current macroeconomic climate; delay
in or failure to achieve adoption of or commercial demand for
Immersion’s products or third-party products incorporating Immersion’s
technologies; and a delay in or failure to achieve the acceptance of
touch feedback as a critical user experience. Many of these risks and
uncertainties are beyond the control of Immersion.

For a more detailed discussion of these factors, and other factors that
could cause actual results to vary materially, interested parties should
review the risk factors listed in Immersion’s most current Form 10-K,
and Form 10-Q, both of which are on file with the U.S. Securities and
Exchange Commission. The forward-looking statements in this press
release reflect Immersion’s beliefs and predictions as of the date of
this release. Immersion disclaims any obligation to update these
forward-looking statements as a result of financial, business, or any
other developments occurring after the date of this release.

The use of the word “partner” or “partnership” in this press release
does not mean a legal partner.

Immersion and the Immersion logo are trademarks of Immersion Corporation
in the United States and other countries. All other trademarks are the
property of their respective owners.

(IMMR – C)


Media Inquiries (Immersion):
Linda Quach, +1-408-350-8832
[email protected]

Investor Inquiries (Immersion):
The Blueshirt Group
Jarman, +1-415-217-5866
[email protected]

Media Inquiries (TDK Electronics):
Dr. Heinz Kahlert,
[email protected]

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