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Business Issues: Content Insider #503 - Car Work

Content Insider #503 - Car Work

The Long-Term View of Autonomous Transportation

Miles Weston

The autonomous car is coming whether you like it or not along with more than a few "minor" issues - like being out of WiFi range every now and then. But don't worry they can solve that quickly enugh. The rest of the transportation infrastructure may rquire more time than we can afford. It could still be a bumpy road...we'll see. Read More >>


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Product Review: iOgrapher cases for video

iOgrapher cases for video

Pre-holiday Gear

Every year, people take video of their holiday festivities. Now that they're shooting with mobile devices, it's important to get the right gear to make it look good. iOgrapher produces affordable filmmaking gear for any videographer in any budget. Put it on your pre-holiday gift list.

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Business Issues: Content Insider #497 - New Consumer

Content Insider #497 - New Consumer

Today's Customer Demands a New Breed of Marketing

When millenial marketing types entered the business world social media, customer relations were just beginning to mature and they had a firm hand on what it took to reach, persuade/convince the consumer. Then the Gen Zers came along and devices, constant connections weren't somthing to be learned they were things they were born with...it was all second nature to them. They wanted more out of the relationship with products/services beyond simply buying them and leaving the building. And they wanted it on their terms! The old tools, tricks (those from last month/year) no longer work and they expect marketing to use all of that data they're gathering to understand them as individuals not part of a mob. It takes more thinking and work but the results are worth the extra effort.

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Business Issues: Content Insider #495 - Social Shift

Content Insider #495 - Social Shift

Social Media is the Customers' Domain, Not Marketing's

Back in the dark ages when social media was in its infancy people set up locations where other people could go to exchange information, ideas, likes/dislikes. Then they discovered they needed to make a living doing their work and people who invested in them wanted to make money. BAM! marketing entered the picture to advertise their stuff. In no time social media places became overwhelmed with ads and other marketing messages to convince folks to buy. Of course listening to the online community wasn't part of the bargain. The unruly online community took up arms and took back their domain asking - no demanding - that companies listen to them, hear them, answer them or else! Customer folks are reasonable as long as the conversation flows both ways. If not...you'll hear about it!

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Feature: NEW MEDIA SPACES, DREAMSCAPES AND MAGICK

NEW MEDIA SPACES, DREAMSCAPES AND MAGICK

Who hasn't fallen in love with an idea? Better yet, who hasn't fallen in love with a fictitious scenario, whose dynamics and interactions happened nowhere except in our (body) minds? Have you ever found yourself daydreaming while listening to music, drifting off to an ethereal location known only to you and to your heart? Places, sounds and experiences belonging to the noosphere frequently haunt our waking lives, let alone our dreams. And I don't know about you, but I long to inhabit those fleeting landscapes of inspiration, which always leave a bit too soon.

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Feature: Best New Devices to Maximize your Business

Best New Devices to Maximize your Business

From mobile devices to tablets, learn how you can stay on top of new trends that will help your bottom line.

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Try It Before You Buy It: Dynamic Virtual Viewer
2016-10-28 00:15:09.0
 

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