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Business Issues: Content Insider#388 - Company DNA

Content Insider#388 - Company DNA

Understand Who You Are, Not Just What You Make

Miles Weston

There is something terribly wrong with the consumer electronics industry because we never have a product category - real category - until Apple comes on the scene. Then everyone jumps in to praise, beat up on the product and tell us all the things that are right/wrong and how someone else (who sues/supplies them) is going to be so much better. The problem is few companies understand, focus on who they are so the consumer has a single point of reference. Don't give me logic, people identity with the company. Like it or hate it, you buy or reject the company not the new announcement. If you don't have that foundation you're buying from whatstheirname. Focus folks. Focus. Read More >>


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Business Issues: Content Insider #380 - Ask a Kid

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Wonder why regularly programmed TV faded so quickly in favor of OTT (Over The Top) viewing and why tablets and smartphones so quickly became the viewing/listening tools of choice? It was your kids (or your neighbor's kids. They fearlessly take on anything - including tricky devices - because they know how things "should be" and they make the hardware, software work for them not within the prescibed guidelines. If you look around at the things you use to stay connected you can sometimes recall there was a time they weren't there but not the Digital Natives. And they're using them in ways - exciting - ways you never thought of. And they've barely opened the door to tomorrow.

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Business Issues: Content Insider #377 - Wearables

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Oh thank Gawd Apple is going to release their watch onto the world so people don't have to keep complaining that the market won't be stable until they "arrive." Hate to say it but that won't be enough because too many people have too many ideas on what the wearables market should be and right now too many folks are shooting in the dark hoping they hit the bullseye. Most of the wearables right now are for show. There are a lot of nice ideas - cute even - but the market will really be established when they do things for you without being so obvious. Heck we're still looking for a platform that will let us exchange information with all of the other devices we're accumulating. Soon...soon.

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2015-05-18 14:53:17.0
 

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