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Business Issues: Content Insider #497 - New Consumer

Content Insider #497 - New Consumer

Today's Customer Demands a New Breed of Marketing

Miles Weston

When millenial marketing types entered the business world social media, customer relations were just beginning to mature and they had a firm hand on what it took to reach, persuade/convince the consumer. Then the Gen Zers came along and devices, constant connections weren't somthing to be learned they were things they were born with...it was all second nature to them. They wanted more out of the relationship with products/services beyond simply buying them and leaving the building. And they wanted it on their terms! The old tools, tricks (those from last month/year) no longer work and they expect marketing to use all of that data they're gathering to understand them as individuals not part of a mob. It takes more thinking and work but the results are worth the extra effort. Read More >>


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The Nutty Scientist
2016-10-19 11:30:51.0
 

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