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Business Issues: Content Insider #514 - Influence

Content Insider #514 - Influence

Good Influencer Reviews Begin with Great Leaders

Miles Weston

We have never followed Snoop Dogg, Kim Kardashian, Pewdiepie or heck anyone. Following sounds too much like stalking and that creeps us out! When we want to learn about a certain product, subject we ask people we trust, respect who know what they're talking about. People who buy/use products do the same thing. And those people have gained that expertise by using the product/service, dealing with the company under a broad range of situations. They know the company and the people behind the product/service. That reputation is built one customer at a time not by how many influencer followers they have but their well earned reputation. In other words the influence starts at the top and permeates every aspect of the company's decisions, actions. Sorry Snoop, Kim, Pew you don't impress, influence me much. Read More >>


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