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Business Issues: Content Insider #358 - She Said, She Said

Content Insider #358 - She Said, She Said

WOM (Word of Mom) Is Researched, Credible

Miles Weston

I love the way social media marketing people count their likes and their Tweet volume to show that they are building brand image/awareness/loyalty but sales don't always show up on the other end. But when people talk about the company/brand/product things happen...sales are made. We like to call it buzz but it's realy WOM (word of mouth) that produces the results. Even then not all WOM carries the same degree of weight. Females are more influential than males. That's probably because women share information and experiences more than guys. When women like something/someone they tell others. When they don't like something/someone they tell others. And they tell you detail! So? Never sell female WOM short...just ask the females in your life. Read More >>

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