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Business Issues: Content Insider #507 - Major Contributor

Content Insider #507 - Major Contributor

Millennial Moms Are More Than Just Sales Targets

Miles Weston

Being a working mom - which is every mom - has always been a tough job but fortunately some folks in the consumer electronics industry have recognized her challenges and needs and come up with technology that simplifies the job. I saw products at CES that virtually ensured they would give her free time and would take over those tough tasks like raising kids, juggling their work/home activities and well heck just plain make them a better person. But no matter how much technology we try to sell them the job of handling two or two careers (home, office) isn't any easier and frankly the pay sucks. Rather than figuring what we can sell them we should appreciate the fact that they are equals and treat them accordingly. It's just a thought. Read More >>

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Business Issues: Content Insider #497 - New Consumer

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