Customized, Interactive, and Entertaining: New Data from BYJU’S Reveals How Parents Say Their Children Learn Best

45% welcome digital games to help their child enjoy learning; 33% say they learn best when it’s at their own pace and supports their individual learning style

PALO ALTO, Calif.–(BUSINESS WIRE)–BYJU’S, the global leader in personalized learning, today announced a new report with OnePoll that examines what parents view as the best learning strategies for their children. The report reveals parents’ attitudes toward at-home learning, video games, educational shows, learning approaches, and technology.

The insights come as parents and teachers alike are strategizing how to best get students engaged as they begin another uncertain school year.

Drawing from a survey of 2,000 parents of children ages 5-14 conducted in July 2021, BYJU’S uncovered the following findings:

Making Learning Feel Personal and Interactive is at the Heart of How Kids Learn Best

Today’s kids have a plethora of options when it comes to learning, both inside and outside of the classroom. 78% of parents believe that advances in technology and child psychology have had a hand in improving the way today’s children learn. If utilized correctly, technology has the ability to make learning more interactive, visual, adaptive and personalized. Additionally, when it comes to learning at home, 33% cited the benefits of technology to enable their children to learn at their own pace.

When it comes to how students learn best, it’s becoming evident that there’s no such thing as a one size fits all approach. Whether digital or in-person, tailoring lessons based on a student’s individual learning style and pace can set them up for success. 27% of parents reported that they were visual/spatial learners, with 15% logical/mathematical learners, and would have preferred learning methods that matched their particular learning style.

In the age of TikTok and endless digital media options, kids are highly stimulated and navigate to learning methods that can hold their increasingly short attention spans. Nearly 80% of parents believe their child becomes interested in concepts when introduced by entertaining characters from their favorite shows/movies (79%). Further, parents had fond childhood memories of experiencing such educational shows as Sesame Street, Mister Rogers’ Neighborhood, and Reading Rainbow, and recognized how it helped them become more engaged learners.

In addition to visual stimulation, kids also need interaction to retain information. 45% of parents wouldn’t be opposed to digital games that would help their children enjoy learning more. By incorporating game-like elements to learning platforms, students can interact with the material rather than simply read it off a page – and ultimately, make learning feel more like play.

“After a turbulent year for kids, teachers, and parents, it is more important than ever to focus on re-engaging students,” said Teri Rousseau, Senior Director K3, BYJU’S. “The study results suggest that having personalized learning options that take a child-centric approach and support students’ individual styles and interests can help kids be excited about the learning process.”


Conducted by OnePoll on behalf of BYJU’S, 2,000 parents of kids ages 5-14 were surveyed to compare parents’ learning experiences to their kids’ to show the benefits and pitfalls of today’s learning landscape.

About OnePoll

OnePoll is a market research company and a corporate member of both the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR) – and adheres to the MRS code of conduct. For more information about OnePoll’s research in the media, navigate to their portfolio here.

About BYJU’S

Launched in 2015, BYJU’S is the global leader in personalized learning, beloved by 100 million students around the world. Founded by Byju Raveendran, BYJU’S was created to accelerate learning for students in K-12 and over the last decade, the company has grown to build a community of 100M+ global students. BYJU’S is unlocking the love for learning with new-age, geography-agnostic learning tools that sit at the cross-section of mobile, interactive content, and personalized learning methodologies. To learn more, go to:


Melissa Rossiter

VSC for BYJU’S/Osmo

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