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'Own The Sky' with the First Augmented Reality Social Network By Rishab Jain, Co-founder and CEO of the Skrite app Is the sky really the limit? That's the questions the founder of Skrite set out to answer when brainstorming an idea for a new social app that would cut through the noise of stale, predictable social media websites like Facebook and Snapchat. Their answer? It's a barrier that must be broken-and that's how the world's first augmented reality social network, which allows users to leave real-time drawings, selfies, photos and messages in the sky, was born. ...Read More »
Content Insider #514 - Influence By Miles Weston We have never followed Snoop Dogg, Kim Kardashian, Pewdiepie or heck anyone. Following sounds too much like stalking and that creeps us out! When we want to learn about a certain product, subject we ask people we trust, respect who know what they're talking about. People who buy/use products do the same thing. And those people have gained that expertise by using the product/service, dealing with the company under a broad range of situations. They know the company and the people behind the product/service. That reputation is built one customer at a time not by how many influencer followers they have but their well earned reputation. In other words the influence starts at the top and permeates every aspect of the company's decisions, actions. Sorry Snoop, Kim, Pew you don't impress, influence me much. ...Read More »
Has the Consumer Drone Bubble Burst By Brandon Gordon Not many years ago, the term "drone" would have only been associated with advanced military technology used in unmanned aerial warfare. Also known as UAVs, or unmanned aerial vehicles, drones have been a significant factor in the strategy of the U.S. military for quite some time. However, in recent years, drones have exploded into the domestic consumer market. From YouTubers to independent filmmakers, drones are now far more commonplace in the lives of the average civilian than ever before. However, due to numerous factors, the drone market has seemingly hit its plateau quite early on in its life cycle. ...Read More »
Content Insider #510 - Toys for Tots By Miles Weston Admit it. See all the new toys for kids and they make you want to be one again (still?). And if you want the world to think AI and robots everywhere are the natural order of things what better way than make them an integral part of a person's life right at the start? Of course how deviously simple. Kids aren't suspicious like you. They get a friendly little toy that talks with them, shares information, ideas, photos, whatever and hey it's gotta be a good thing. But kids tend to share too much don't they and the toys shares with someone else and pretty soon ...Read More »
The Tech Behind Snapchat Continues to be Its Secret Sauce By Brandon Gordon Snapchat is one of the most widely used applications on the market today, with an estimated 400-million 'snaps' being sent between users on a daily basis. A snap can be likened to a video or picture message that can be sent to friends, or displayed on a public story timeline for followers to view. What users love about the platform is that it allows them to reach a broad audience while also adding fun animations, filters and stickers to their video and picture messages. However, Snapchat has been incorporated by many large technology companies as a means to spread their customer outreach into new markets. ...Read More »
Content Insider #507 - Major Contributor By Miles Weston Being a working mom - which is every mom - has always been a tough job but fortunately some folks in the consumer electronics industry have recognized her challenges and needs and come up with technology that simplifies the job. I saw products at CES that virtually ensured they would give her free time and would take over those tough tasks like raising kids, juggling their work/home activities and well heck just plain make them a better person. But no matter how much technology we try to sell them the job of handling two or two careers (home, office) isn't any easier and frankly the pay sucks. Rather than figuring what we can sell them we should appreciate the fact that they are equals and treat them accordingly. It's just a thought. ...Read More »
2017: The Year of Wearable Tech By Brandon Gordon At the start of the year, technology and trade shows such as CES 2017 offered consumers a peek into the wide-range of wearable devices and gadgets that will hit the market soon. From the looks of it, 2017 could be the year wearable tech takes off to new levels with the expansion of wearable tech products to other industry applications, not just in the areas of fitness and health. ...Read More »
Content Insider #504 - Taking Flight By Miles Weston Drones as small as mosquitos and as large as a house were being shown everywhere at CES and the only ones that looked worthwhile had cameras attached to them or were being talked about for protection or production. Actually a couple of the "this is going to be a hot, fantastic market for us slashed staffs or closed their doors. The drone business is good and a lot of dads bought them for their kids over the holidays ... then crashed them. All of these things are great if they're used responsibly but being thoughtful and responsible isn't a huge market. ...Read More »
139 Shocking Facts About Instagram By Megan Arevalo Did you know American actress and singer Selena Gomez has the single largest following on Instagram, amassing over 105 million followers with photos of her appearances and day to day life? This makes her more popular than footwear and sports apparel brand Nike (68 million), Soccer team Barcelona (42.5 million), and Barack Obama (11.5 million). No matter where you look in the statistics it's celebrities and big brands that dominate, proving that social media is an extremely successful tool for reaching target audiences. It's not just big brands either, some 70.7% of companies are expected to be using Instagram this year, and top brands are posting 4.9 times a week, an increase of more than half since 2015. ...Read More »
Content Insider #503 - Car Work By Miles Weston The autonomous car is coming whether you like it or not along with more than a few "minor" issues - like being out of WiFi range every now and then. But don't worry they can solve that quickly enugh. The rest of the transportation infrastructure may rquire more time than we can afford. It could still be a bumpy road...we'll see. ...Read More »
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