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Winners of the 2012 Bulldog Digital/Social PR Awards for Outstanding Achievement by Agencies and Individuals in PR and Corporate Communications

 

January 14, 2013 --

Oakland, CA (PRWEB) January 14, 2013

Seventy winners of the 2012 Bulldog Digital/Social PR Awards for Outstanding Achievement by Agencies and Individuals in PR and Corporate Communications were announced today by Bulldog Reporter. Winners enter a pantheon of exemplary communications practitioners, and their campaigns will be summarized in the Bulldog Awards Digital/Social Awards Hall of Fame magazine, which is to be published in February 2013 and in Bulldog Reporters Daily Dog online trade journal.

Winners were chosen exclusively by working journalists from hundreds of entries representing the very best strategic and tactical prowess that PR/corporate communications has to offer. Campaigns were judged by a team of working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology, and tenacity.

This years Grand Prize Best Use of Digital/Social for a Digital/Social Communications Campaign of the Year was awarded to Cisco Systems for their entry titled Ciscos the Network, which was awarded a Gold Digital/Social award for Best New or Redesigned Website of the Year and two Silver awards for Best Online Newsroom of the Year and Best Use of Digital in a B2B Technology Campaign.


Bulldog Reporter publishes the Daily Dog online trade journal, the PR/communication industrys largest circulation publication, and is the industrys premier provider of professional development events and materials.

Here is a complete list of the 2012 Bulldog Digital/Social PR Awards Winners:

Best Use of Digital/Social in a Communications Campaign
Grand Prize
Cisco Systems
For
Cisco's the Network

Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign
Gold
Deveney Communication
For
Deveney Quinceañero

Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign
Silver
HISTORY
For
Hatfields & McCoys Lynn Gardner, SVP Publicity, Chris Meador, VP Marketing
and Susan Levoli Director of Publicity

Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign
Bronze
Weber Shandwick
For
Degree Men - Masters of Movement

Best Use of Digital in a B2B Technology Campaign
Gold
Lois Paul and Partners
For
Freescale Semiconductor-Smart Mobile Device Pundits

Best Use of Digital in a B2B Technology Campaign
Silver
Cisco Systems
For
Cisco's the Network

Best Use of Digital in a B2B Technology Campaign
Bronze
Kronos Incorporated
For
Time Well Spent Cartoon Caption Contest

Best Blog for an Agency/Consultancy
Gold
Havas PR
For
The Voice of Innovation Nation

Best Blog (Company/Organization)
Gold
Rain
For
Walmart Green Room

Best Blog (Company/Organization)
Silver
Finn Partners
For
Making Michigan Healthier One Tweet At A Time

Best Blog (Company/Organization)
Bronze
Microsoft and Waggener Edstrom
For
Next at Microsoft Blog

Best Blog (Individual)
Gold
MSR Communications
For
When Your Messaging is Ahead of the Media

Best Crisis Response
Gold
American Airlines and Weber Shandwick
For
"Like This": American Airlines Responds to Alec Baldwin

Digitally/Socially Engaged Brand of the Year
Gold
Weber Shandwick/MilkPEP
For
Breakfast Project

Digitally/Socially Engaged Brand of the Year
Silver
Airfoil
For
eBay Harnesses Social to Power Parents Pockets

Digitally/Socially Engaged Brand of the Year
Bronze
Ogilvy Washington
For
Motivating Americans to Be One in a Million Hearts

Digitally/Socially Engaged Brand of the Year
Honorable mention
Elizabeth Arden and Lippe Taylor
For
Revolutionizing Social Good: Elizabeth Arden #PinItToGiveIt

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign
Gold
CRT/tanaka
For
Vibrant Rioja Social Media Campaign

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign
Silver
Zeno Group
For
Seattles Best Coffee Brews Up a Black Friday Deal with a Twist

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign
Bronze
Weber Shandwick/MilkPEP
For
The Breakfast Project

Best Organizational E-Newsletter, External
Gold
Deveney Communication
For
Deveney Communiqué

Best Organizational E-Newsletter, External
Silver
Spelman College
For
Spelman Connection

Best Online Newsroom of the Year
Gold
Synaptic Digital, a Definition 6 company
For
US Dept of State Online News Room

Best Online Newsroom of the Year
Silver
Cisco Systems
For
Cisco's the Network

Best Online Newsroom of the Year
Bronze
Strategic America
For
USS Iowa Online Newsroom

Best Online Newsroom of the Year
Honorable mention
MWW
For
Nikon Pressroom

Best Digital/Social Word of Mouth Campaign
Gold
Waggener Edstrom Worldwide
For
Tweet-a-Beer: Turning virtual contacts into personal connections,
one frosty mug at a time

Best Digital/Social Word of Mouth Campaign
Silver
EvansHardy+Young, Inc
For
California Walnut Board "Natural Defenders" Twitter Activation

Best Digital/Social Word of Mouth Campaign
Bronze
Elizabeth Arden and Lippe Taylor
For
Revolutionizing Social Good: Elizabeth Arden #PinItToGiveIt

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility
Gold
RF|Binder
For
Spreading the Gift of a Healthy Meal

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility
Silver
Deveney Communication
For
Inaugural Childhood Obesity Summity Social Media

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility
Bronze
MassMutual Financial Group
For
MassMutual and Easter Seals Make the 1st 5 Count

Best Use of Digital/Social for a Consumer Technology Campaign
Gold
Sparkpr
For
Good Technology Finds Overtime Growing

Best Use of Digital/Social for a Consumer Technology Campaign
Silver
Airfoil
For
eBaby Harnesses Social to Power Parents Pockets

Best Use of Digital/Social for a Consumer Technology Campaign
Bronze
RF|Binder
For
BAND-AID brand brings bandage to life

Digital/Social Communications Campaign of the Year
Gold
M Booth
For
Women Entrepreneurs are #PoweringTomorrow

Digital/Social Communications Campaign of the Year
Silver
Backbone Media
For
Polartec Made Possible Campaign

Digital/Social Communications Campaign of the Year
Bronze
Honeywell Friction Materials/Weber Shandwick
For
Bendix Brakes for Teen Safety

Best Use of Digital/Social for Higher Education Marketing
Bronze
RF|Binder
For
Beacon of Learning w/in Digital Space

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign
Gold
Ron Sachs Communications
For
The Water Quality & Health Councils Healthy Pools Campaign

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign
Silver
City of Hope
For
Super Foods for Super Health

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign
Bronze
GE Healthcare
For
25 million and counting: how GE Healthcare used Facebook, Twitter and Weibo to help fight cancer

Best Measurement of Digital/Social Communications
Gold
Zeno Group
For
Seattles Best Coffee Brews Up a Black Friday Deal with a Twist

Best Measurement of Digital/Social Communications
Silver
Weber Shandwick
For
US Army Reserve Status: Engaged

Best Microsite or Specialized Website
Bronze
Spelman College
For
Spelman Website

Best Microsite or Specialized Website
Gold
GroundFloor Media
For
Online War Room: Securely Simulating Online Conversations and Crises

Best Microsite or Specialized Website
Silver
Union Pacific Railroad Corporate Communications
For
UP150.com

Best New or Redesigned Website of the Year
Gold
Cisco Systems
For
Cisco's the Network

Best New or Redesigned Website of the Year
Silver
Waggener Edstrom Worldwide
For
Shared Learning Collaborative Website

Best New or Redesigned Website of the Year
Bronze
Hilton Hotels & Resorts
For
Hilton Global Media Ctr Relaunch/Redesign

Best Use of Digital/Social in a Public Affairs/Awareness Campaign
Gold
Nat'l Ass'n of Social Workers
For
NASW Social Workers Speak

Best Use of Digital/Social in a Public Affairs/Awareness Campaign
Silver
M Booth
For
Women Entrepreneurs are #PoweringTomorrow

Best Use of Digital/Social in a Public Affairs/Awareness Campaign
Bronze
Union Pacific Railroad Corporate Communications
For
Union Pacific's 150th Anniversary

Best Use of Digital/Social to Pitch Traditional Media
Gold
HISTORY
For
Hatfields & McCoys Lynn Gardner, SVP Publicity, Chris Meador, VP Marketing and Susan Levoli Director of Publicity

Best Use of Digital/Social to Pitch Traditional Media
Silver
Elizabeth Arden and Lippe Taylor
For
Revolutionizing Social Good: Elizabeth Arden #PinItToGiveIt

Best Use of Digital/Social to Pitch Traditional Media
Bronze
Havas PR
For
Getting Linked to "Ellen"

Best Use of Search Engine Optimization in a Campaign
Gold
CRT/tanaka
For
Sweetening SEO for PureCanadaMaple

Best Online/Social Media Community of the Year
Gold
Medtronic, Inc
For
Medtronic Thriving Diabetes Community

Best Online/Social Media Community of the Year
Silver
CRT/tanaka
For
Vibrant Rioja Social Media Campaign

Best Online/Social Media Community of the Year
Bronze
Airfoil
For
eBaby Harnesses Social to Power Parents Pockets

Best Online/Social Media Community of the Year
Bronze
Ron Sachs Communications
For
Protect People with Brain Injuries

Best Social Network Messaging Strategy
Gold
Ogilvy Washington
For
Motivating Americans to Be One in a Million Hearts

Best Social Network Messaging Strategy
Silver
HISTORY
For
Hatfields & McCoys Lynn Gardner, SVP Publicity, Chris Meador, VP Marketing and Susan Levoli Director of Publicity

Best Social Network Messaging Strategy
Bronze
RF|Binder
For
For the Love of Chocolate

Best Use of Digital/Social for a Travel/Hospitality Campaign
Gold
KC Convention & Visitors Assoc.
For
All-Star Game Social Media Command Center

Best Use of Digital/Social for a Travel/Hospitality Campaign
Silver
Hilton HHonors
For
Global Social Treasure Hunt

Best Use of Digital/Social for a Travel/Hospitality Campaign
Bronze
Matter Communications
For
Our Vacation Home is Your Vacation Home
VacationHomeRentals.com

Best Use of Video in a Digital/Social Environment
Silver
Honeywell Friction Materials/Weber Shandwick
For
Bendix Brakes for Teen Safety

Best Use of Video in a Digital/Social Environment
Gold
Litzky PR
For
"Call Me Maybe" Litzky Public Relations YouTube Recruiting Video

Best Use of Video in a Digital/Social Environment
Bronze
Weber Shandwick
For
Create New Usage: REFUEL | got chocolate milk?

Read the full story at http://www.prweb.com/releases/2013/1/prweb10322365.htm.

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