Update: Plumbworld iPad Competition Takes Off
November 25, 2012 --
Evesham, Worcestershire (PRWEB UK) 25 November 2012
Most commonly known for being one of the biggest online bathroom retailers in the UK, Plumbworld keep building their presence online through the use of innovative marketing practices and strategies. These strategies have inevitably led the retailer to social media and at current theyre trying to capitalise on this as much as possible.
Over the past few years, Plumbworld have gathered quite a following on their Facebook page totalling over 15,000 people. With the latest iPad competition, their number of likes have raised by more than 3,000 (20%) in a matter of weeks; this has brought the total up to 18,543 (at the time of writing this).
The competition is the second Plumbworld have hosted, the first being very similar except with a different prize. Both have been successful in attracting new visitors to the page and getting existing customers to interact further with the brand; the Marketing Team explains the benefit of this below:
Having a good following on social media websites is beneficial to any online business, more so for clothing companies and less so for big brands like ourselves. However, this doesnt stop us from trying to engage and form a relationship with people who shop with us we want people to know that were reliable and at the end of the day, just a group of people like themselves! Competitions like this provide us with the chance to give something back and just talk a bit more on Facebook and other social sites which really involves the people who likes the page. As we keep growing, well hopefully be able to host more competitions time and time again which will benefit everyone.
For those who are reading this and havent entered the competition yet, get to it it couldnt be simpler! Simply like the Plumbworld Facebook page and share the competition picture which can be found by clicking here.
Even for the people who dont win this time, Plumbworld announced on their Facebook page that they will release another competition soon after this one if they can reach 20,000 likes on their page.
The Plumbworld website is hosted on the large Online Home Retail network at present. The network already hosts 50 niche-specific websites which sell a whole range of products, varying pressure washers and garden furniture to air tools which can be purchased from: http://www.airtooler.co.uk. Online Home Retail Limited was originally Plumbworld Ltd back in 1999 and since then it has been bought by the Grafton Group PLC in 2006 and received a brand overhaul in June 2012. The business now employs close to 60 people in its purpose built warehouse and offices whilst turning over in excess of £20 million per year.
Read the full story at http://www.prweb.com/releases/Plumbworld-Facebook-Page/iPad-Mini-Comp-Update/prweb10162949.htm.