Company News: Page (1) of 1 - 11/10/12

ISGLOVES Style Winter Fashion Gear from the Tropics

 

November 10, 2012 --

(PRWEB) November 10, 2012

With the possibility of receiving minimal rewards for their efforts, today a group of fresh university graduates in Singapore launched a crowd funding campaign on Indiegogo (http://www.indiegogo.com/StylishTouchGlove) for their touch screen glove innovation. The patent-pending ISGLOVES Style is designed by FIETT Pte Ltd which stands for Fun In Ecological Tech Textile), a Singapore-based start-up company that is targeting overseas fashion-conscious consumers well acquainted with both fashionable apparel and technology. However, the company requires funds to manufacture these eco-friendly and warm gloves.

The team behind ISGLOVES Style is led by Charmain Tan (23), who is the founder of FIETT. She came upon the idea of ISGLOVES while her hands were freezing in the Swedish winter on a year-long National University of Singapore Overseas Colleges Programme last year. Charmain found that gloves or mittens which could allow her to use a touch screen smart phone while keeping warm were not available in stores. Wanting to create a solution to this, she founded FIETT gathering a team consisting of Fitzkhoon Liang (25), Yanliang Tan (25) and Zhiyun Cia (23), to create the patent-pending eco-friendly ISGLOVES with an unique touchscreen-glove-in-a-warm-mitten concept. ISGLOVES allows the wearer to operate touch screen devices with special conductive materials.

Although the original ISGLOVES solved the problem of allowing users to operate touch screen devices, feedback from customers was that ISGLOVES were not fashionable enough. The team worked hard to come up with the sleek ISGLOVES Style, designed to be both functional and stylish.


We designed ISGLOVES Style keeping in mind that our customers want to be able to match the gloves with their outfits, whether they are commuting to work, studies or leisure, says Charmain. It is built from conductive polyester, ecological bamboo and eco-friendly PU leather as well as layers of recycled thinsulate, windproof and water resistant recycled polyester.

Is ISGLOVES Style about to reach smartphone users in winter countries that need these stylish gloves? Not yet, as the FIETT team realized that additional finances were required to make the push from prototype to mass production. This is why they have decided to start a campaign at Indiegogo to crowd source the necessary $18,000 funding, as well as to see if there is a strong market demand for their unique product.    

If the ISGLOVES Style project does not reach its target by the end of 31 days, Charmain and her team will go home with insufficient production funds for their efforts. Consider contributing as little as a sum of $1 towards their campaign to keep the project going. If you decide to donate more, you may be one of the first to own an ISGLOVES Style in soft, comfortable and beautiful leather.
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If youd like more information about the ISGLOVES Kickstarter Project, or to schedule an interview with Charmain Tan please call (65)9-862 3252 or email charmain(at)fiett(dot)com.

Charmain Tan is the Founder of Fiett Pte Ltd.
FIETT (Fun in Ecological Tech Textile) was founded in August 2011. It is an advanced technology and manufacturing company which specialises in the production and sale of new cutting-edge tech textile goods that are also eco-friendly. Its first foray into the market was the ISGLOVES, touch screen snow mittens that cater to the needs of consumers facing difficulties in optimising the usage of their touch screen gadgets in the winter outdoors. FIETT is incubated by NUS Enterprise.

Read the full story at http://www.prweb.com/releases/2012/11/prweb10114499.htm.

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