Video: Page (1) of 1 - 09/13/18

IDG CMO Perspectives: Jim Jackson, Chief Marketing Officer, Hewlett-Packard Enterprise


The role of Chief Marketing Officer has grown increasingly complex. But to Jim Jackson, CMO of Hewlett Packard Enterprise, the key to success is remaining focused. In a conversation with Rob O’Regan, global content director with IDG Communications, Jim discusses his transition into the CMO role, HPE’s brand promise and how creativity is important in differentiating your brand.


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