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Get This Introduces Leading TV and Film Style Ambassadors

Content, Curation, Commerce converge at GetThis.TV. Introducing Costume Designer Mandi Line of Pretty Little Liars; Costume Designer Jill Ohanneson of Revenge; Architectural/Production Designer Kim Le...

January 17, 2013 --

LOS ANGELES, Jan. 17, 2013 /PRNewswire-iReach/ -- GetThis, a new website and upcoming mobile platform, is taking three of 2013's hottest online trends content, curation, and discoveryto the world of entertainment-basedshopping.<wbr />GetThiscreates a seamless shopping and content experience unlike any other digital commerce offering.

(Photo: http://photos.prnewswire.com/prnh/20130117/CG43932)

Content:Currently, sites provide compellingeditorial around style and entertainmentandseparate ecommercesites that sell fashion to consumers.GetThisconverges commerce and content. New content is delivered by the company's first four Style Ambassadors including CostumeDesigners from some of TV's hottest shows, includingRevengeandPretty Little Liars.The site also features the former Production / Architectural Designer fromExtreme Makeover: Home Edition. These ambassadors provideconsumers withQ&A's, professionaltips, in a one-of-a-kind integrateddigital commerceplatform.


Introducing the leading TV and Film Style Ambassadors.Full details about the GetThisStyleAmbassadorscan be found atGetThis.TV

  • Mandi Line Costume Designer Pretty Little Liars, etc.
  • Jill Ohanneson Costume Designer Revenge, etc.
  • Kim Lewis Architectural / Production Designer Extreme Makeover: Home Edition, etc.
  • Holly Danna Fashion Forecaster / Style Curator

Seamless Experience:GetThis provides aseamless integration of content and commerce. Consumers are able toshop by product category and discover articles,interviewsand style trends, while simultaneously adding featured itemsinto the shopping bag. Visitors finalize details including color and size during checkout, without being taken away from content or onto another site. Patented, personalizedtoolssave the users preferences for ease of shopping.

Curation:Curated websites achieved significant growth last year; however, many of these sites rely on amateur curation.GetThisis leading the way in a more sophisticated model of expert curation. New brands, product categories, and shoppable live entertainment options will be added regularly based on audience feedback.

Discovery:Today's online retail sites are designed for search vs. discovery. Most sites cater to users searching for a specific type of product. By combining commerce, entertainment, and editorial,GetThisallows audiences to enjoy the benefits of "Lifestyle Shopping."

What's Next

In the coming weeks, eight additional Style Ambassadors will be announced to provide an enhanced content experience.The Ambassadors will continually provide industry tips and perspective only afforded, in the past, to celebrities and elite clientele.

GetThisis also preparing to release their revolutionarymobile platformin early spring 2013 that will include added features and real-time shopping functionality. The mobile platform will allow audiences to shop their favorite entertainment via 2ndscreen, as well as syndicatingGetThis<wbr />experience into network 2ndscreen environments.The mobile platform will enable audiences to seamlessly shop their favorite entertainment, receive style tips, and gain unique access all while connecting audiences to the brands and styles they love.

About GetThis:

Based in Los Angeles, CA,GetThisis an evolutionary digitalplatformand viewer experiencethat shop-enables entertainment. Combining both editorial and curated e-commerce marketplace, GetThis connects audiences with entertainment and the fashion & lifestyle brands they love.

Audiences can shop the styles from their favorite TV shows, films, and live events. Find curated, hard-to-find items, discover tips and trends from top costumer designers, stylists, and much more. GetThiscurates a range of items related to and featured in entertainment, fromfashion and accessoriestohome design, consumer electronics and more.GetThisprovides additional ways for audiences to engage, discover and buy, bothaspirationaland<wbr />affordableproducts.GetThis<wbr />makes entertainment"shoppable!"

Media Contact: Heather Tweedy, Bright Sky Interactive, 4023017320, heather@brightskyinteractive.com

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SOURCE Get This

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Related Keywords:Home, Movies & Music, Film, Television, Lifestyle, Consumer Electronics, Entertainment, Other,

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