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Biometric Stock Alert: NXT-ID, Inc. (OTCQB: NXTD) Appoints Two Former MasterCard Executives to Its Newly Formed Advisory Board

December 17, 2013 --

Category: Investment, Mobile Security, Technology

Biometric Stock Alert: NXT-ID, Inc. (OTCQB: NXTD) Appoints Two Former MasterCard Executives to Its Newly Formed Advisory Board

NXT-ID Shows First Images of the Biometrically Secure Wallet, The Wocket(TM)

SHELTON, CT - December 17, 2013 (Investorideas.com Newswire) NXT-ID (OTCQB: NXTD), a biometrics company focused on the growing m-commerce market, announces the appointment of two key advisory board members, Mr. Lawrence Flanagan and Mr. Ken Moy. The appointments from the card payment industry align with the company's roll-out and 2014 launch of The Wocket, a next generation biometrically secure wallet.


"We are honored and excited to have two luminaries of the card payment world on our advisory board," said Gino Pereira, CEO of NXT-ID, Inc. "Their experience is invaluable to our future prospects and growth for The Wocket. We look forward to growing our advisory board over the next few months with equally talented and experienced individuals."

Mr. Lawrence Flanagan is President and Founder of New Tech Haven since January 2013 and was formerly the Executive Dean at the University of New Haven College of Business. Flanagan is regarded as one of the most accomplished global marketing leaders in the country. Prior to his career in academia, he spent nearly three decades in corporate America as an executive at MasterCard Worldwide, the Procter & Gamble Company and L'Oreal USA.

As the global chief marketing officer at MasterCard, he managed a $1.5 billion budget, directed marketing strategies in more than 50 countries and helped launch the company's hugely successful "Priceless" advertising campaign. He also established strategic partnerships with Major League Baseball, the PGA Tour and Champions League soccer in Europe and was part of the executive team that spearheaded MasterCard's highly successful initial public offering in 2006. He earned six Gold Effie awards from the American Marketing Association, the most prestigious honor among marketing professionals, and was recognized as one of the "25 Most Influential People in Sports" in 2004 by SportBusiness International. In 2008, the NY AdClub named Flanagan "Person of the Year". In 2013, the University of New Haven awarded a Doctor of Business Administration honoris causa to Flanagan.

Flanagan, who is a former national co-chair of the CMO Collective, is active with Save the Children and previously served on the University of New Haven's Board of Governors. He is on the advisory boards of Visitdays.com and Fraud.net.

The second appointment, Mr. Ken Moy, was formerly senior vice president and Group Head of US Emerging Payments at MasterCard Worldwide.

Moy led the execution of the company's digital conversion strategy and managed all aspects of product development and a diverse set of existing products including online and offline payments, authentication solutions, spending controls and alerts services. He launched MasterPass, the firm's digital wallet solution and important pillar to overall strategy, achieving over 25,000 online merchants, and wallet distribution with over 20 financial institutions.

Moy has extensive experience in large-scale rollouts, partnerships, corporate development, strategic planning, business administration and product management, in the technology, commerce and financial services space. He led an exclusive agreement with Google, Citibank and First Data to launch Google Wallet, the first commercially available mobile payment solutions. He also led an exclusive agreement with Intel for access to embedded technology in Intel PCs to deliver enhanced security and user experience for electronic ecommerce.

Prior to his nearly 14 year career at MasterCard, Mr. Moy enjoyed a successful 10 year career at Citibank where he held a range of leadership roles in the firm's payment cards and wholesale banking businesses.

He was a Smart Card Alliance Board Member from 2004-2010 and is a frequent industry speaker and commentator.

Presently, Moy is Founder and President of Harvest Advisors LLC, a provider of strategy, business development and implementation advice to start-ups and technology solution providers in the developing commerce space.

NXT-ID, Inc. released the first images of The Wocket on its corporate website and product website late last week.

About The Wocket

The Wocket is a next generation designed to replace all the cards in your wallet without draining your cell phone's battery; no smart phone required. The Wocket works anywhere credit cards are accepted and only works with your biometric stamp of approval. http://thewocket.com/

About NXT-ID Inc. - Mobile Security for a Mobile World

NXT-ID, Inc.'s (OTCQB: NXTD) innovative MobileBio solution mitigates consumer risks associated with mobile computing, m-commerce and smart OS-enabled devices. The company is focused on the growing m-commerce market, launching its innovative MobileBio suite of biometric solutions that secure consumers' mobile platforms. NXT-ID's wholly owned subsidiary, 3D-ID LLC, is engaged in biometric identification and has 22 licensed patents in the field of 3D facial recognition http://www.nxt-id.com/, http://3d-id.net/

Forward-Looking Statements for NXT-ID

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements reflect management's current expectations, as of the date of this press release, and involve certain risks and uncertainties. Forward-looking statements include statements herein with respect to the successful execution of the Company's business strategy. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of various factors. Such risks and uncertainties include, among other things, our ability to establish and maintain the proprietary nature of our technology through the patent process, as well as our ability to possibly license from others patents and patent applications necessary to develop products; the availability of financing; the Company's ability to implement its long range business plan for various applications of its technology; the Company's ability to enter into agreements with any necessary marketing and/or distribution partners; the impact of competition, the obtaining and maintenance of any necessary regulatory clearances applicable to applications of the Company's technology; and management of growth and other risks and uncertainties that may be detailed from time to time in the Company's reports filed with the Securities and Exchange Commission.

Contact:

Investor Inquiries:
Kirin Smith
ProActive Capital Group
Direct: 646 863 6519

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