Company News: Page (1) of 1 - 01/29/13

Aristocrat Expands Oasis 360(TM) System Footprint With New Installation at Recently Opened Magnolia Bluffs Casino

January 29, 2013 --

LAS VEGAS, NV -- (Marketwire) -- 01/29/13 -- Aristocrat's dominance of the North American systems market continues to gain strength, as the company has installed its award-winning Oasis 360™ casino management system at the newly opened Magnolia Bluffs Casino in Natchez, Miss. Aristocrat's Oasis 360 is exclusively monitoring all of Magnolia Bluffs Casino's 600 games.

Aristocrat's Vice President of System Sales and Marketing Kelly Shaw said, "We are delighted to welcome Magnolia Bluffs Casino to the Aristocrat family of partners. This contract is a significant win for Aristocrat, because every new casino opening we win allows us to further expand our systems footprint, and we are confident that Magnolia Bluffs Casino will be impressed with the competitive advantages Oasis 360 can bring to the property."

The Oasis 360 installation at Magnolia Bluffs Casino will include the sophisticated suite of Oasis modules as well as the award-winning nRich™ bonusing technology.

nRich is a new form of bonusing engine that focuses on dynamically rewarding individual players instead of targeting players in groups. Unlike other bonusing engines that use generic/non-specific thresholds to initiate a bonus event, nRich is dynamic because it uses the Average Daily Theoretical win specific to a patron or to a group of patrons as the basis for the bonus.

nRich recently topped Casino Enterprise Management Magazine's 3rd annual Hospitality Operations Technology (HOT) Awards List for Guest Experience Enhancement, and field studies have shown nRich's value to operators.

Aristocrat's sophisticated and technologically advanced Oasis 360 casino management system was rated the best player tracking system in the 2012 Goldman Sachs Slot Manager Survey and is the most widely used in North America, currently monitoring devices at more than 285 casinos.

About Aristocrat Technologies Inc.
Aristocrat Technologies Inc. is a subsidiary of Aristocrat Leisure Limited (ASX: ALL), a leading global provider of gaming solutions. The Company is licensed by more than 200 regulators and its products and services are available in more than 90 countries around the world. Aristocrat offers a diverse range of products and services including electronic gaming machines and casino management systems. For further information visit the company's website at

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Steinbeck Communications
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