7.33 Million Viewers Make SUPER BOWL XLVII on CTV and RDS Most-Watched Broadcast of the Year in Canada
February 04, 2013 -- !-- AddToAny BEGIN -->
- More than half of the country watched some or all of last night's SUPER BOWL broadcast -
- 9.4 million fans tune in to watch Beyoncé rock the Pepsi Super Bowl XLVII Halftime Show -
- SUPER BOWL XLVII is second most-watched ever -
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TORONTO, Feb. 4, 2013 /CNW/ - SUPER BOWL XLVII attracted an average audience of 7.33 million viewers on CTV and RDS (CTV: 6.6 million; RDS: 763,000), according to preliminary overnight data from BBM Canada - making it the most-watched program of the broadcast year.
The Baltimore Ravens' 34-31 win over the San Francisco 49ers is the second most-watched SUPER BOWL ever behind SUPER BOWL XLVI (8.2 million viewers). Overall, more than 18.2 million viewers - or more than one in two Canadians (53.4%) - watched some or all of SUPER BOWL XLVII on CTV or RDS.
Canadians were crazy in love with Beyoncé as audience levels for SUPER BOWL XLVII on CTV and RDS peaked at nearly 9.4 million viewers during the highly-anticipated Pepsi Super Bowl XLVII Halftime Show.
The game on CTV received an impressive 60 to 62 Share among key Adult demographics in English Canada. Once again, the SUPER BOWL proved to be the premier television property for Canadian advertisers and a coveted platform for key sponsors, including Labatt Breweries of Canada, General Motors of Canada, Nissan Canada, Ford of Canada, and PepsiCo.
CTV's original new drama series MOTIVE scored the other big touchdown of the night in the post-SUPER BOWL XLVII timeslot, premiering with an average audience of 1.23 million viewers - making it the most watched premiere of a Canadian program this broadcast year.
CTV is Canada's #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada's most-watched television network for the past 10 years in a row. CTV is a division of Bell Media, Canada's premier multimedia company with leading assets in television, radio and digital. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. More information about CTV can be found on the network's website at ctv.ca.
Source: BBM Canada. Audiences prior to August 31, 2009 based on BBM Nielsen Media Research Mark II meters. CTV electronic audience databases incorporate data beginning in 1994.
Audience data for SUPER BOWL XLVII on CTV excludes 8:37-9:10 p.m. ET during the power outage.
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