Allied Esports and HyperX Extend Naming Rights Partnership to Europe

Esports Truck “Big Betty” and Production Studio in Germany Join
HyperX Esports Arena Las Vegas and North American HyperX Esports Truck
Under Expanded Agreement

ORANGE COUNTY, Calif.–(BUSINESS WIRE)–Allied Esports, a global esports entertainment company, and HyperX,
the gaming division of Kingston
Technology Company
, Inc., today announced the addition of Allied
Esports’ two European properties to their international naming rights

Allied Esports’ European mobile arena, nicknamed “Big Betty™,” has
joined the HyperX Esports Truck brand, while its production and
broadcast facility located in Hamburg, Germany has been renamed the
HyperX Studio. The agreement follows two previous naming rights
announcements between the companies for HyperX Esports Arena Las Vegas,
Allied Esports’ global flagship arena, and the North American HyperX
Esports Truck, nicknamed “Big Meta™.”

“We are thrilled to continue to grow our relationship with HyperX, an
unequivocal leader and innovator in esports and beyond, and the
continuation of this naming rights deal solidifies our shared commitment
to engage fans across the globe,” said Simon Temperley, Allied Esports
Chief Revenue and Marketing Officer. “With a foundation now in place on
two continents, Allied Esports and HyperX together have the opportunity
to create experiences and content that will influence audiences in new
and meaningful ways for years to come.”

“HyperX is excited to expand our branding and esports relationship with
Allied Esports. Allied is a proven partner that shares our passion for
excellence in gaming and entertainment,” said Daniel Kelley, director of
corporate marketing, HyperX. “With global commitments to the gaming
community to provide the best gaming experiences, the European HyperX
Esports Truck and HyperX Studio will bring our ‘We’re All Gamers’
philosophy to more gaming communities in Europe.”

The newly named HyperX Esports Truck was part of this past weekend’s
Intel® Extreme Masters (IEM) Katowice Expo 2019 in Katowice, Poland, one
of the world’s most prestigious esports shows and the home of the first
CS:GO Major of 2019. At
the event
, “Big Betty” hosted gaming competitions and giveaways,
influencers, Cosplay contests, listening stations showcasing HyperX’s
latest products, and other interactive fan experiences.

“Big Betty” is the world’s first mobile esports arena and has been one
of the most popular gaming venues across Europe since its debut in 2016.
In 2018, the truck hosted Ireland’s largest esports event ever – Three
Ireland’s EStars – featuring ten teams and 50 competitors over eight
weeks of League of Legends play, making stops at League of Ireland
football club stadiums. The competitors battled for a chance to play at
Ireland’s legendary 3Arena, €20,000 and a trip to HyperX Esports Arena
Las Vegas.

The latest HyperX Esports Truck also hosted and produced qualifying and
final events for the Mountain Dew GameFuel League, an international
Rocket League tournament with stages in Switzerland, Denmark, the UK and
Netherlands. The truck was also centerstage at “Werner – Das Rennen,”
Europe’s largest racing festival combining music and racing, and for a
prominent FIFA 19 scouting tournament for Bundesliga club Holstein Kiel.

The HyperX Studio is an 8,000-square-foot, multi-purpose event and
broadcast facility in Hamburg, Germany and the headquarters of Allied
Esports’ European operations. As with all of Allied Esports’ venues, the
studio was created with a modular design capable of holding a range of
esports entertainment events and broadcasts. The studio has been the
home of the Legend Series broadcast since 2017, the same year the venue
hosted the CS:GO Legend Series final. The HyperX Studio recently hosted
Season 2 of the popular Blackout Legend Series and is currently in
preparation for Season 3. The Apex Legend Series kicked off on February
28 and can be viewed on

With four properties now under the naming rights umbrella, HyperX and
Allied Esports will co-create unique esports and content opportunities
for professional players, streamers, partners and fans around the world.
Each property will feature HyperX headsets, keyboards, mice and mouse
pads for esports tournaments, special events and daily play (Las Vegas).

HyperX showcased the two North American properties during the Consumer
Electronics Show 2019 in Las Vegas with events at HyperX Esports Arena
and activations with the HyperX Esports Truck on the convention floor.
North American HyperX Esports Truck “Big Meta” also partnered with the
NFL Retired Players Association in February for a Madden NFL 19 event in

About Allied Esports

Named to Fast Company’s World’s Most Innovative Companies list for 2019,
Allied Esports is a premier esports entertainment company with a global
network of dedicated esports properties and content production
facilities. Its mission is to connect players, streamers and fans via
integrated arenas and mobile esports trucks around the world that serve
as both gaming battlegrounds and every day content generation hubs.
Allied Esports is a subsidiary of Ourgame International (SEHK:899),
owner of WPT Enterprises, Inc., the operator of The World Poker Tour®.
Ourgame has entered into an agreement with Black Ridge Acquisition Corp.
(NASDAQ: BRAC) to combine, and once all applicable shareholder and
regulatory consents have been obtained, and the other conditions to
closing have been satisfied, Allied Esports and the World Poker Tour to
form Allied Esports Entertainment, Inc.

Through direct operation and affiliate relationships via the Allied
Esports Property Network, the first esports venue affiliate program
available to partners looking to open new esports facilities around the
world, Allied Esports locations currently include 11 properties in the
top three esports markets across the globe: North America’s HyperX
Esports Arena Las Vegas, HyperX Esports Truck “Big Meta,” Esports Arena
Orange County and Esports Arena Oakland; Europe’s HyperX Esports Truck
“Big Betty” and HyperX Studio in Hamburg, Germany; and China’s Lianmeng
Dianjing in Beijing, Lianmeng Dianjing SEG Arena in Shenzhen, Lianmeng
Dianjing Tianjin Arena, Lianmeng Dianjing Gui’an Arena and Lianmeng
Dianjing LGD Gaming Hangzhou Arena. The Allied Esports Property
Network’s 12th property, run by Fortress Esports, is expected to open in
Melbourne, Australia in 2019. For more information about Allied Esports
and follow @AlliedEsports.

About HyperX

HyperX is the gaming division of Kingston Technology Company, Inc., the
world’s largest independent memory manufacturer, with the goal of
providing gamers, PC builders, PC, console and mobile power users with
high-performance components. For 16 years, the HyperX mission has been
to develop gaming products for all types of gamers – high-speed memory,
solid state drives, headsets, keyboards, mice, charging accessories for
console players, USB flash drives, and mousepads – to the gaming
community and beyond. The award-winning HyperX brand in known for
consistently delivering products that deliver superior comfort,
aesthetics, performance, and reliability. HyperX gear is the choice of
celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers
worldwide because it meets the most stringent product specifications and
is built with best-in-class components. HyperX has shipped over 60
million memory modules and 7 million gaming headsets worldwide.

Join the global #HyperXFamily at, learn how
HyperX products can enhance your console experience and boost
performance for both you and your PC, console or mobile device at Whatever your skill level, whatever genres you play,
we embrace all gaming enthusiasts everywhere with our core belief —
We’re All Gamers.


Forward-Looking Statements

This communication contains “forward-looking statements” within the
meaning of Section 21E of the Securities Exchange Act of 1934, as
amended, and the Private Securities Litigation Reform Act of 1995.
Forward-looking statements may relate to the proposed transaction
between Black Ridge Acquisition Corp. and Ourgame International Holdings
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Media Contacts
Brian Fisher
[email protected]

Mark Tekunoff
HyperX, the gaming division of Kingston Technology
Company, Inc.
[email protected]

Investor Contact
Lasse Glassen
Addo Investor Relations
[email protected]

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