Business Issues: Content Insider#388 - Company DNA

Content Insider#388 - Company DNA

Understand Who You Are, Not Just What You Make

by Miles Weston

There is something terribly wrong with the consumer electronics industry because we never have a product category - real category - until Apple comes on the scene. Then everyone jumps in to praise, beat up on the product and tell us all the things that are right/wrong and how someone else (who sues/supplies them) is going to be so much better. The problem is few companies understand, focus on who they are so the consumer has a single point of reference. Don't give me logic, people identity with the company. Like it or hate it, you buy or reject the company not the new announcement. If you don't have that foundation you're buying from whatstheirname. Focus folks. Focus. Read More >>


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